This page contains a list of all podcast episodes and blog posts in reverse chronological order.
How to Illuminate Your Vision to your Startup Employees
Midstage Institute Founder & CEO Roland Siebelink
May 13, 2022, by Roland Siebelink
Startups don’t always have a lot to offer when it comes to attracting employees. However, founders can sometimes use the vision for what a startup can accomplish in the world to lure new team members to the startup.
How to Sculpt the Right Culture
Midstage Institute Founder & CEO Roland Siebelink
May 9, 2022, by Roland Siebelink
Did your startup write down its values for everyone to know when the company first started? If not, this could be a critical era. Find out why writing down values from the start is vital for startups on the newest episode of the Midstage Startup Momentum Podcast, as startup coach Roland Siebelink shares insight from other founders.
How to Hire the Right People
Midstage Institute Founder & CEO Roland Siebelink
April 29, 2022, by Roland Siebelink
Is hiring employees with experience always the best move for tech startups? Could it be better to hire team members who lack experience but are hungry to succeed? Startup coach Roland Siebelink discusses this question and other factors to consider when startups are hiring on this week’s episode of the Midstage Startup Momentum Podcast.
How to be Comfortable as a Wartime CEO
Hostaway CEO & Co-Founder Marcus Rader
April 15, 2022, by Roland Siebelink
Finding the right partnerships can literally make or break a startup. But what happens when bigger companies don’t want to take a chance on a small and unproven startup? Hostaway co-founder and CEO Marcus Rader shares his key to forging partnerships with big companies with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast.
Setting the Best Quarterly Goals for Your Midstage Tech Startup
Midstage Institute Founder & CEO Roland Siebelink
April 1, 2022, by Roland Siebelink
Are the quarterly rocks your startup is setting good rocks or bad rocks? Startup leaders don’t always know the difference between effective quarterly rocks and rocks that are just there for the sake of setting them. Startup coach Roland Siebelink shares some examples of the differences between good rocks and bad rocks on.
Building a Company Is Taking the Ultimate Test
Thinknum Co-Founder & CEO Gregory Ugwi
March 25, 2022, by Roland Siebelink
What are the elements that make up a strong go-to-market for tech startups? Thinknum CEO and co-founder Gregory Ugwi believes it starts with recruiting the best talent. Listen to his explanation and hear how he attracts great talent on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
SaaS is Eating Software
Sprinto Co-Founder & CEO Girish Redekar
March 18, 2022, by Roland Siebelink
Far too many startups struggle early because they haven’t narrowed down their target customer quickly enough. This wasn’t a problem for Sprinto, which found its niche early and was quick to find success. Sprinto CEO and co-founder Girish Redekar shares with startup coach Roland Siebelink how this happened on the newest episode of the Midstage Startup Momentum Podcast.
How to Sell to a Conservative Industry
Deep 6 AI Founder & CEO Wout Brusselaers
March 11, 2022, by Roland Siebelink
There are certain industries that tend to be more conservative and more resistant to change than others, making it tough for startups that offer new innovations that can be game-changers. Startup founder Wout Brusselaers has run into this very problem with his company Deep 6 AI. Listen to Wout share his advice on selling to conservative industries on the Midstage Startup Momentum Podcast with Roland Siebelink.
Investor Value is Rarely Correlated with Check Size
Therma Founder & CEO Manik Suri
March 4, 2022, by Roland Siebelink
It’s rare to find a startup that’s able to pursue growth in two channels. However, Therma is one of the few that sells to both large corporations and SMBs. Find out how Therma is able to pull this off from founder and CEO Manik Suri, who joins startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast.
How to Sell When Every Client is Unique
RoadBotics Co-Founder & CEO Ben Schmidt
February 25, 2022, by Roland Siebelink
It’s no secret that it can be difficult for tech startups to sell to governments. However, GovTech is a far more viable option with many benefits for young companies. At least that’s what RoadBotics co-founder and CEO Ben Schmidt claimed when he joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast.
How Many Times a Day Are You Saying No
Alice Technologies founder and CEO Rene Morkos
February 18, 2022, by Roland Siebelink
Most startups assume that it’s a good thing to sell their product to any customer that can use it. However, that can be counterintuitive to discovering the ideal customer profile. Alice Technologies founder and CEO Rene Morkos explains why not selling to everyone can be beneficial on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Develop Faster and Less Painfully
Olympe Co-Founder & CEO Laurent Chatelanat
February 11, 2022, by Roland Siebelink
For startups that tend to target developers, innovators, and other IT professionals, the instinct can be to target teams. However, Olympe has taken a different approach by targeting innovative people rather than teams. Listen to co-founder and CEO Laurent Chatelanat explain this approach on the Midstage Startup Momentum Podcast with Roland Siebelink.
Narrow Is Never Narrow Enough
Autobound Co-Founder & CEO Daniel Wiener
February 4, 2022, by Roland Siebelink
Is it possible to be too narrow when determining the ideal client profile for a startup? Autobound CEO and co-founder Daniel Wiener believes that “narrow is never narrow enough.” Listen to him explain himself on a new episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
How to Thrive on Complexity
Prophia Co-Founder & CEO Cameron Steele
January 28, 2022, by Roland Siebelink
Domain knowledge of an industry is usually critical to solving the problems that the industry faces. But what happens when startup founders have a solution for an industry they don’t know that well? Prophia co-founder and CEO Cameron Steele knows exactly how to address this challenge. Listen to what he has to say on the Midstage Startup Momentum Podcast with Roland Siebelink.
Data-Informed Decisions, Not Data-Driven Decisions
Miuros Co-Founder & CEO Benoit Gagnon
January 21, 2022, by Roland Siebelink
In startups, the question of whether it’s more important to have a good idea or a good co-founder is akin to the chicken and the egg. Which one should come first? Miuros CEO and co-founder Benoit Gagnon has a strong opinion on this topic that he shares with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast.
Why Diversity Breeds Success
ReUp Co-Founder & Chief Impact Officer Sarah Horn
January 7, 2022, by Roland Siebelink
Many startups begin with a mission to help people and make a difference but without knowing how to make the model profitable in the long run. ReUp Education co-founder and Chief Impact Officer Sarah Horn shared how her startup turned its mission-driven model into a sustainable company with startup coach Roland Siebelink. Listen to Sarah on this week’s episode of the Midstage Startup Momentum Podcast.
Tell Your Story and Make Many Allies
JobzMall Co-Founder & CEO Nathan Candaner
December 17, 2021, by Roland Siebelink
For young entrepreneurs, making mistakes is inevitable. But JobzMall co-founder and CEO Nathan Candaner has identified one mistake he made that he knows other entrepreneurs also make. Nathan shares that one mistake and what he learned from making it on the latest edition of the Midstage Startup Momentum Podcast with Roland Siebelink.
Build a Foundation, Not a Product
StoryFile Co-Founder & CEO Heather Maio-Smith
December 10, 2021, by Roland Siebelink
How does a startup know when it’s time to stop iterating and send its product out into the world? StoryFile co-founder and CEO Heather Maio-Smith has a unique analogy for how she approached that question with her startup. Listen to her explanation on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
What to Do When DIY Is Your Biggest Competitor
RudderStack Founder & CEO Soumyadeb Mitra
November 12, 2021, by Roland Siebelink
Hiring the right people for your startup is never easy. It’s even more challenging for founders without sales or marketing experience who must hire leaders for those departments. However, RudderStack founder and CEO Soumyadeb Mitra has some tips to make the hiring process a little easier. Find out what he has to say on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
The Four Value-Driving Engines that the Best Startups Organize Around
Midstage Institute Startup Coaches Roland Siebelink & Martin Feuz
October 29, 2021, by Roland Siebelink
As startups grow, they eventually need to start thinking about creating cross-functional value across different departments. Listen to startup coach Roland Siebelink explain how this can be accomplished with value engines. Check out the latest episode of the Midstage Startup Momentum Podcast.
Being Successful in GovTech
Swiftly Co-founder and CEO Jonny Simkin
October 22, 2021, by Roland Siebelink
Most startups are usually reluctant to even attempt to sell their product to the public sector. But Swiftly co-founder and CEO Jonny Simkin says that selling to the government isn’t that different from selling to enterprise clients. Listen to his explanation on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Measuring the Startup Mindset
APlanet Co-CEO and Co-Founder Johanna Gallo
October 15, 2021, by Roland Siebelink
Most startups that experience success in one market face challenges when moving into other markets. In the case of APlanet, in less than two years, they are already in four markets. APlanet co-CEO and co-founder Johanna Gallo shares the biggest challenges of moving into new markets with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast.
Listen Carefully to Your Customers—but Don’t Build What They Ask For
CEO and Co-founder Rajiv Ayyangar
October 1, 2021, by Roland Siebelink
Not every startup has to be problem-first or technology-first. Tandem CEO and co-founder Rajiv Ayyangar thinks that a team-first startup is the best way to go. Rajiv shares everything Tandem has gained from its team-first mentality with Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast.
The World is Always Rooting for a New Hero
Fortanix CEO and Co-founder Ambuj Kumar
September 24, 2021, by Roland Siebelink
It’s always good for startups to get constructive criticism from customers while trying to build a helpful product. But how can startup leaders get feedback that’s useful? Learn how Fortanix CEO and co-founder Ambuj Kumar is able to distinguish between good feedback and bad feedback on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Success Is Not Making the Same Mistakes Again
AavGo CEO and Founder Mrunal Desai
September 17, 2021, by Roland Siebelink
For startups that need to form partnerships to get off the ground, it’s not always clear what founders should be looking for in partnerships. Mrunal Desai, the CEO and founder of AavGo, learned the hard way what makes a good partner. Listen to his story on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
How to Create a Product That Enterprises Love
Impress.AI co-founder and CEO Sudh Ahuja
August 20, 2021, by Roland Siebelink
We can all agree that trust is essential when trying to sell to enterprise clients? But how exactly do you build that trust? Impress.AI CEO and co-founder Sudh Ahuja shares the tools that his startup has used to build trust with clients on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Be The Devil that Enterprises Know
Tydy CEO & Cofounder Kiran Menon
August 6, 2021, by Roland Siebelink
It should be a given that selling a product to enterprise clients is different from selling to SMBs. But how can your startup make its product more appealing to enterprise clients? Tydy CEO and co-founder Kiran Menon offers his tips to make a product more appealing for enterprise on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
The Best Financing Comes From Your Own Clients
MediQuo CEO and Cofounder Bruno Cuevas
July 30, 2021, by Roland Siebelink
Is your startup underestimating the value of building trust among your core customers? MediQuo co-founder and CEO Bruno Cuevas shares how his startup gained trust in the market and the benefits that resulted from it on this week’s Midstage Startup Momentum Podcast with Roland Siebelink.
Stay Really Close to Your Customers
IriusRisk CEO and Cofounder Stephen de Vries
July 23, 2021, by Roland Siebelink
Most startups will agree that it’s important to remain close to customers, especially in the beginning. But what’s the best strategy for doing that? IriusRisk CEO and co-founder Stephen de Vries explains to Roland Siebelink how his startup stays connected to its customers on this week’s episode of the Midstage Startup Momentum Podcast.
You Get Much Better Products When You Don’t Agree
WearWorks co-founders Keith Kirkland and Kevin Yoo
July 16, 2021, by Roland Siebelink
Do you sometimes feel pressure to agree with your co-founder even if you disagree deep down? WearWorks co-founders Keith Kirkland and Kevin Yoo believe it’s healthy when co-founders disagree on things. Find out how they navigate this situation on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Don’t Be All Things to All People
InRule Cofounders Rik Chomko & Loren Goodman
July 9, 2021, by Roland Siebelink
Is your startup eager to expand to new markets and offer different products? Well, InRule cofounder Rik Chomko warns not to be “all things to all people.” Find out what he means on this week’s episode the Midstage Startup Momentum Podcast with Roland Siebelink.
Cofounder Relationship: A Fundamental Determinant of Success
Redox Cofounders Luke Bonney and James Lloyd
July 2, 2021, by Roland Siebelink
Does the success of your startup begin and end with your co-founder relationship? Redox co-founders Luke Bonney and James Lloyd believe that the health of the co-founder relationship is critical to company success. Listen to their explanation on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
We’re Not in the Business of Building Huge Teams
Kafoodle Cofounder and CEO Tarryn Gorre
June 25, 2021, by Roland Siebelink
While it might be the instinct of a startup to go it alone, it’s not always the right decision. UK-based startup Kafoodle recognized early on that it would be important to forge meaningful partnerships. Listen to Kafoodle co-founder Tarryn Gorre speak with Roland Siebelink about the importance of partnerships on this week’s episode of the Midstage Startup Momentum Podcast.
Hire From the Field You Want to Attack
LuxTag Cofounders Rene Bernard & Jeff McDonald
June 18, 2021, by Roland Siebelink
In the startup world, the use case typically comes before there is a solution. But what happens when there is great technology before there is a problem to solve with it? To find out, listen to LuxTag co-founders Rene Bernard and Jeff McDonald on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
How to Align with Natural, Unfair Advantages
Emesent Cofounders Stefan Hrabar and Farid Kendoul
June 10, 2021, by Roland Siebelink
At the time when tech startup Emesent launched its first product, there was a “pent-up demand” for it. How did co-founders Stefan Hrabar and Farid Kendoul create that kind of demand immediately after launching their product? Find out on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink.
Why so Many Midstage Startups Fail to Raise the Next Round
Midstage Momentum Method
April 21, 2021, by Roland Siebelink
It’s estimated that after receiving seed funding, roughly half of midstage startups will fail to reach each subsequent round of fundraising. That means only a small fraction survive long enough to raise a Series C or D. But why are so many startups losing momentum in the midstage and struggling to survive? There are a lot of reasons why this happens, but on the bright side, there are just as many ways to avoid this fate.
”Be Inherently Excited and Driven by the Underlying Market”
Livepeer Co-Founder and CEO Doug Petkanics
April 21, 2021, by Roland Siebelink
Video platforms are everywhere nowadays, and that’s a trend that doesn’t seem to be going away anytime soon. Livepeer is hoping to build open video infrastructure for the world using blockchain and open-source technology. It’s a lofty and ambitious goal, but Livepeer has already started to make headway.
”The Best Technology Does Not Equate to Big Sales”
Capbase Co-Founder and CEO Greg Miaskiewicz
April 15, 2021, by Roland Siebelink
One of the first lessons all founders learn is that it takes more than a good product to build a company. For example, there are a lot of confusing legal documents that startups need to get off the ground. Fortunately, Capbase is around to help founders who can’t afford a high-priced lawyer with the legal side of starting a company.
”Create an Ecosystem Where Everybody Wins”
Latent AI Co-founders Jags Kandasamy and Sek Chai
April 8, 2021, by Roland Siebelink
When should your startup start nurturing partnerships? According to Latent AI co-founder Jags Kandasamy, it’s never too soon to start educating partners who may be able to help you at a later date. Listen to his explanation on this week’s episode of the Silicon Valley Momentum Podcast with Roland Siebelink.
“Talk to as Many People as You Can—and They Will Help You”
Neo Founders Laurent Descout & Emmanuel Anton
April 1, 2021, by Roland Siebelink
They say that slow and steady wins the race, but how many tech startups succeed with a patient approach? Cash management startup Neo is a shining example of slow and steady winning the race. While waiting two years for regulatory clearance, Neo built a huge customer base before they could even sell. Now they are poised to reap the rewards.
Hire People Smarter Than You to Solve Problems
Mobot Founder & CEO Eden Full Goh
March 26, 2021, by Roland Siebelink
If you’re a fan of sci-fi, you’ll expect robots will one day rule the world. Thanks to tech startup Mobot, we’re a little closer to that day. The young company is changing QA for mobile apps by using robots to test apps in ways that imitate the way that humans actually use those apps.
“To Be Successful, First Niche Down”
Superb Founder & CEO Zaedo Musa
March 11, 2021, by Roland Siebelink
The pandemic has been terrible for the restaurant industry. But that hasn’t stopped tech startup Superb or its founder and CEO Zaedo Musa. Superb is a guest experience management platform that created the first OS for restaurants. Despite this being a tough time for restaurants, Superb has found great traction and is being used by restaurants worldwide.
“If You Play It Safe, You Never Win”
Tanaza Founder & CEO Sebastiano Bertani
March 4, 2021, by Roland Siebelink
The growth of the Internet has been nothing but amazing. Since I sent my first email from a unix terminal in 1992 (using ‘vi’!), we’ve seen the Internet over 50 billion (!) new “things” connect. With people using so many IoT devices and facing cyber-security threats, it’s more important than ever for networks to be properly managed. That’s where Milan-based tech startup Tanaza comes in. They provide a smarter and cheaper alternative for network solutions, empowering both internal and external IT departments with their software.
“Commit to the Customer Segments That Are Still Unsatisfied”
Pipefy CEO Alessio Alionco
February 25, 2021, by Roland Siebelink
Scaling operations is the biggest challenge any business will ever face. With so many things changing, it helps to have automation tools that you can control. That is precisely the pain point being solved by Alessio Alionco and his startup Pipefy. Unlike other workflow software, Pipefy is lightweight and geared toward non-technical users. It helps manage requests from stakeholders and make individual contributors more efficient. As Alessio puts it “empower the doer.”
“Set Out to Build a Unicorn”
Everyware CEO Larry Talley
February 18, 2021, by Roland Siebelink
Think about how easy it is to send a text message compared to making a phone call or sending a letter via snail mail. Well, what if text messages could be used by consumers to pay bills or companies to converse with customers who owe money? That’s precisely the use case addressed by startup Everyware. Using technology originally developed to help hotels and resorts communicate with travelers, Everyware is now making bill-paying as simple as sending a text message.
“Remove All Complexity for the Customer”
Agremo CEO Milan Dobrota
February 11, 2021, by Roland Siebelink
On the surface, there doesn’t appear to be a close connection between farming and modern technology. But Milan Dobrota and his startup Agremo are starting to change that. Agremo uses AI technology to analyze aerial imagery as a method to help in crop production. Agremo’s technology can be used for any crop and addresses a huge lack of data that is useful for crops and agriculture.
“Vulnerability is the Highest State of Confidence”
Knowable Founder Warren Shaeffer
February 4, 2021, by Roland Siebelink
It’s always great to talk about startup success stories. But what about those startups that have great potential but are still struggling to get on track and find a path to success? There is still a lot to learn from startups like Knowable, an audio-first learning program that launched in 2020. Whil
“Sell Projects not Pilots. Pilots are Lethal.”
Data Gumbo CEO Andrew Bruce
January 28, 2021, by Roland Siebelink
Blockchain technology continues to change the world in new ways. Tech startup Data Gumbo is one of the latest examples of that. Data Gumbo uses blockchain technology to create a network of smart contracts for industrial companies to automate their vendor management. By doing so, Data Gumbo vastly re
Keep Attacking the Same Problem with Multiple Solutions
Greendeck Co-founders Aayush Jain & Aditya Joshi
January 21, 2021, by Roland Siebelink
For most startups, creating one product, finding the right market for it, and turning it into a profitable business is hard enough. But what if you were doing the same thing simultaneously with two different products? That’s the challenge for the co-founders of Greendeck, who created a price optimiz
“Your Best Investor is the Customer”
Tracks CEO Jakob Muus
January 14, 2021, by Roland Siebelink
It can be a beautiful thing when new technology coming to the market creates opportunities for startups to do something useful with the data and resources available to them. That is exactly what founder Jakob Muus and his startup Tracks are doing. Tracks uses the telematics systems inside trucks all
Validate, Replicate, Formulate, Automate. FRVR’s Formula For Startup Success
FRVR CEO Brian Meidell and Founder Chris Benjaminsen
January 7, 2021, by Roland Siebelink
Do you play the games you like best—or the ones that have been marketed to you the hardest? This is a huge problem in the gaming world. FRVR is hoping to fix a broken system by helping gamers play the games they’ll enjoy the most while also helping game developers reach their audience better.
Finding Product-Market-Fit by Acting as a Developer Shop
Speechly CEO & Co-Founder Otto Söderlund
December 24, 2020, by Roland Siebelink
Are you still struggling to find product-market fit? Maybe you haven’t spent enough time exploring the problem you’re trying to solve? In this week’s episode of the Silicon Valley Momentum Podcast, Speechly CEO and co-founder Otto Söderlund explains to Roland Siebelink that working directly with ent
This is why you Listen to Customers, Not Investors
Interview with Henry Bennett, CEO & Co-Founder & Paul Loram, Co-Founder of YourWelcome
December 17, 2020, by Roland Siebelink
Do you ever have problems getting on the same page with your co-founder? YourWelcome co-founders Henry Bennett and Paul Loram have it down to a science after 15 years working together. Listen to them share their secret to a strong co-founder relationship with Roland Siebelink on this week’s episode
How to Turn a Little Add-on into a Powerful Product and, Heck, Why Not a Unicorn?
Sheetgo CEO & Cofounder Yannick Rault
December 10, 2020, by Roland Siebelink
Has a lack of funding forced you to go to market sooner than expected? It may not be the worst thing in the world. Sheetgo founder Yannick Rault was able to make it work by listening to customers and iterating his product. Listen to his story on the latest episode of the Silicon Valley Momentum Podc
How to Have your Customers App-Shame your Competitors
December 3, 2020, by Roland Siebelink
Are you still sending Word docs into Docusign? Thanks to Contractbook, legal tech has been taken to the next level with contract lifecycle management. Contractbook helps SMBs to automate everything related to their legal documents. In fact, the company sets out to make its users feel like legal prof
How to Test if People have the Necessary Oomph
Forecast CEO & Co-Founder Dennis Kayser
November 26, 2020, by Roland Siebelink
Do you ever wish AI could handle some of your company’s project coordination and free up team members to do their best work? Well, it’s 2020, and all of that is possible with Forecast. Co-founder and CEO Dennis Kayser describes Forecast as “the ultimate power-up for project teams and professional se
You Can Mold a Skillset But You Can’t Mold a Passion
Redeam CEO Melanie Meador
November 19, 2020, by Roland Siebelink
Worldwide travel has come to a grinding halt during the ongoing pandemic. But the travel industry always bounces back after a setback, and it always comes back stronger than before. Helping to make that a reality is Redeam, a startup that connects travelers, operators, and re-sellers by bringing the
How to Aim to be a Great Startup Leader—Regardless of your Product
ZenLedger Co-Founder & CEO Pat Larsen
November 13, 2020, by Roland Siebelink
Ready or not, cryptocurrency is a big deal and is here to stay. Fortunately, tech startup ZenLedger is along for the ride and ready to help crypto investors and tax professionals with tax compliance as it relates to cryptocurrency. ZenLedger co-founder and CEO Pat Larsen has a unique background for
How to Sell Your New Product to Creatures of Habit
Pearl Ophir Tanz, Founder & CEO and Kyle Stanley, CCO.
November 6, 2020, by Roland Siebelink
There are no limits to how Artificial Intelligence can have a positive impact on the world, and the dental industry is about to learn that first-hand. Tech startup Pearl has developed AI technology that aims to help improve the consistency of dental diagnoses and treatments. It won’t be easy with th
How to Focus on Fewer Things to Achieve Much, Much More
Koan Founder & CEO Matt Tucker.
October 30, 2020, by Roland Siebelink
It’s always good for startups of all stages to have goals and be working every day in pursuit of those goals. However, too many startups lose sight of those goals and the practices that can help get them there. That’s the precise problem that founder and CEO Matt Tucker is looking to address with hi
This is why every line of code is a business decision
Interview with Ori Keren, Co-Founder & CEO and Dan Lines, Co-Founder & COO of LinearB
October 23, 2020, by Roland Siebelink
Efficiency is always the name of the game, particularly for development teams that don’t like distractions or interruptions. That’s why co-founders Ori Keren and Dan Lines have created LinearB, a project management tool aimed at improving workflow for dev teams without distracting meetings, standups
How to find Perfect Product-Market-Fit amidst an Economic Crisis
LexAlign Founder & CEO Trevor Lain
October 16, 2020, by Roland Siebelink
There are few things in this world as complicated as banking regulation. That’s especially true when so many small-medium businesses become part of the delivery chain. Tech startup LexAlign is simplifying compliance for banks by developing the “missing piece in the digitization of banking.”
How to Steer Clear of Founder Burnout With the Right Support System
October 9, 2020, by Roland Siebelink
With adult-use cannabis products legal in 11 US states and several countries, the industry is poised for massive growth over the next several years. Tech startup Apex Trading is aiding in that growth by providing a wholesale business management and sales platform for businesses in the US cannabis in
Growing 3X per month, after 7 years of trial-and-error. As if our growth came out of nowhere!
InEvent CEO and Cofounder Pedro Góes
October 2, 2020, by Roland Siebelink
How quickly should your startup be able to hone in on the right type of customer? It’s not always as quick and easy as you think. Listen to Pedro Góes of InEvent discuss how often his startup tried something different before finding the ideal customer. Check out this week’s Silicon Valley Momentum P
How CloudApp Grew to 4 Million Users During the Global Pandemic
CloudApp Scott Smith (CEO) & Joe Martin (CMO)
September 25, 2020, by Roland Siebelink
As a startup leader, how do you maintain a consistent culture and stay focused on your goals? Listen how the leaders of CloudApp were able to stay true to their vision for their company. In this week’s edition of the Silicon Valley Momentum Podcast, with Roland Siebelink.
What Four Challenges Come After Product Market Fit?
September 18, 2020, by Roland Siebelink
Has your startup reached product-market-fit? Congratulations. Now the real game starts. Do you know what the new challenge is your team will face first? And what happens if your team fails to master it before your runway runs out? In this article, we pull together the four key challenges every start
How to Play an Awfully Long-Term Game
Superside CEO Fredrik Thomassen
September 18, 2020, by Roland Siebelink
There’s no doubt that is more and more business being conducted remotely these days with the ongoing global pandemic. Of course, some companies like design startup Superside were ahead of the curve. Superside has been 100% remote since Day 1, delivering better and faster design projects and giving c
How to Get Rid of Time Sucks in Your Startup
September 10, 2020, by Roland Siebelink
With so many potential distractions, it’s easy for startup leaders and their companies to lose focus on what’s important. The result is time wasted on tasks that could be outsourced or accomplished more efficiently as opposed to the differentiations that a startup brings to the market.
How to get your Startup Out of a Funk
September 4, 2020, by Roland Siebelink
It’s amazing how many startups find themselves in a funk. The momentum they had in their early days is waning and you have to start pushing employees to take responsibility and go the extra mile.
How to Get Your Startup Out of a Funk
September 3, 2020, by Roland Siebelink
The question I get from CEOs is how can they get their startup out of this kind of funk. After four or five years and two or three rounds of funding, it’s amazing how many startups find themselves in a funk. The momentum they had in their early days is waning and you have to start pushing employees
There is Gold Buried Inside All Your Conversations
Fireflies.ai CEO and Cofounder Krish Ramineni
August 27, 2020, by Roland Siebelink
Roland Siebelink of scaleupallies.com spoke with Krish Raminemi, the cofounder and CEO of Fireflies, an AI voice assistant. Fireflies has similar functionality to systems like Siri or Alexa but is designed for the workplace. During the podcast, you will hear from Krish about how Fireflies is the per
How to Hold Your Cofounder Accountable?
August 21, 2020, by Roland Siebelink
How do you hold your cofounder accountable, especially when you've been working in the same mid-stage startup for many years?
How to Hold Your Cofounder Accountable?
August 21, 2020, by Roland Siebelink
Roland Siebelink of the Midstage Institute tackles the question of how to hold your co-founder accountable. This is one of the most common issues for startup and scale-up leaders who have been working together at the same mid-stage startup for several years.
Being Overruled by Your Employees Feels Amazing
Codecov Co-founders Eli, Jerrod and Subhi
August 11, 2020, by Roland Siebelink
On the latest edition of the Midstage Momentum Podcast, Roland Siebelink talks with Eli Hooten, Jerrod Engelberg and Subhi Beidas, the three re-founders of CodeCov. While CodeCov was originally founded by Steve Peak in 2014, the three re-founders have taken the reins and amassed a user base of nearly one million developers. Together, they are changing code coverage by changing it from a backward-looking practice to a forward-looking practice.
Spot New Opportunities
June 15, 2020, by Roland Siebelink
For the founders and leaders of start-ups, the current public-health and economic crisis has been by no means easy. However, there could be ways to turn a negative into a positive by spotting new opportunities. The only thing we know for sure is the world will look different coming out of the crisis
Inspire Positive Action (Leading your Startup Through CRISIS Step #5)
June 11, 2020, by Roland Siebelink
Your business has survived these tough months - now what? The company has survived but likely has some wounds to deal with around trust and a sense of negativity. Infusing positive energy requires 4 key actions from you as founder.
Sustain the Future of your Business
April 28, 2020, by Roland Siebelink
Sustain the future of the business. That is your core assignment as a leader of a startup in this crisis. I want to get to the core of (what many people feel) is the core of adapting a startup to a crisis situation such as this one. It is to make the numbers match with the expected future. In other
Instruct your People (Leading your Startup through CRISIS Step #3)
April 16, 2020, by Roland Siebelink
Instruct your people. Tell everyone what you want them to do right now, even if you're not quite sure how things will pan out in the long run. The third step in our C.R.I.S.I.S. framework, for leading your startup through crisis, is “Instruct your People.” It is about giving clarity to people what
April 8, 2020, by Roland Siebelink
Reassess your reality. What are the truths you have to give up on to lead your startup through the crisis? It's all about reassessing your reality, finding the truth that you have to give up on, and some new truths that you may have to accept as driving your business now. We divide it up in a few
Leading Your Startup Through C.R.I.S.I.S.
April 3, 2020, by Roland Siebelink
In this episode, Roland explains his framework on how to lead your startup through a C.R.I.S.I.S. which will help you navigate your startup during these uncertain times.
Three is Better Than Two, Marital Endurance, and Going Into Business with Your Friends
Tips for Cofounders from the CEO and CTO of Redox, Luke Bonney and James Lloyd
April 3, 2020, by Roland Siebelink
Listen in to this week’s episode in which I interview 2 of Redox’s 3 co-founders, Luke Bonney and James Lloyd. We discuss the above questions and what they’ve learned to do to keep a healthy partnership as well as how to clean up train wrecks in their startup journey.
The Magic Intersection of Design & Innovation with Wear.Works Cofounders
April 3, 2020, by Roland Siebelink
Roland interviews Kevin Yoo and Keith Kirkland, cofounders of Wear.Works, a wearable tech that allows for wayfinding and navigation using the sense of touch/feeling.
Finding Momentum and a Winning Cofounder Dynamic
Rik Chomko & Loren Goodman of InRule
April 3, 2020, by Roland Siebelink
In this podcast, Roland is joined by Rik Chomko and Loren Goodman of InRule Technologies.
Communicate, Communicate, Communicate! (Leading your Startup through CRISIS Step #1)
April 2, 2020, by Roland Siebelink
Many of us are facing challenging times going through this crisis. We will talk about the steps you can take to lead your startup through CRISIS with maximum chances of survival and success. This first step is all about communication.
Leading your Startup through C.R.I.S.I.S.—Overview
March 24, 2020, by Roland Siebelink
These are challenging times. Many are worried about the very survival of their startup. Worried if they're doing the right thing by their employees, by their customers, their suppliers. Worried if they're even focused on the right way of bringing their startup through this crisis.
Is Your Most Urgent Task That Important?
August 27, 2019, by Roland Siebelink
I guess you have a lot of things on your to-do list that stress you out. I also guess you sometimes find it hard to prioritize between them.
Establishing your Core Values/ Shared Principles
August 9, 2019, by Roland Siebelink
Have you found yourself disagreeing with your co-founders about what is proper behavior in your startup company? Or how to manage employees? This is probably a sign that you need to think through your core values and shared principles.
Are the Right People in the Right Seats?
August 1, 2019, by Roland Siebelink
How are you doing on increased, even maximized accountability in your startup team? We've already taken you through three steps. Do you have the right seats around the table? Do you have people focused on the right things? And are they doing the right handovers? Now for the fourth and last step, do
Are your People Handing Over the Right Things?
July 18, 2019, by Roland Siebelink
Are you making progress with increasing accountability in your team? This is already the third blog post leading you through our accountability roundtable worksheet, talking about the right handovers. In the previous two blog posts we talked about, do you have the right seats around the table an
Are your People Doing the Right Things?
May 29, 2019, by Roland Siebelink
Are you working on maximizing accountability in your startup team? It would mean, that you can property delegate all these responsibilities down and rely on people to actually deliver the results that you need. In the previous blog we talked about worksheet number one of our accountability round t
Do you have the Right Seats around the Table?
Are you frustrated with having responsibility for everything in your growing startup?
May 23, 2019, by Roland Siebelink
Are you frustrated with having responsibility for everything in your growing startup? Even if you now have 10, 20 or maybe even 30 people in your company, you are still the one where always, the buck has to stop. Well, stop it already. You have people in your leadership team. It's time to make
How to Prepare Well for a Quarterly Offsite
May 5, 2019, by Roland Siebelink
Are you also looking forward to your teams' next quarterly offsite? Not! Here are some tips to make it into more of a success that everyone can apply.
How to Hire Only A-players
March 28, 2019, by Roland Siebelink
"Who" is a bigger problem in your business than "what" you are working on. A famous saying by Geoff Smart, the person who told us that hiring the right people is much more important than what strategies you come up with and how you execute them. Now, how to hire only A-player
How to Deliver More with Less Cash
March 18, 2019, by Roland Siebelink
Did you know that over 80% of your frontline workers may be busy doing work that adds no value to your customers? If you need to save cash, deliver more with less cash, that's where you want to start. Not with the layoffs and not with letting people pay for their own coffee. But with understanding
How to Break Down a Big Goal
March 12, 2019, by Roland Siebelink
Did you know that over 67% off strategic goals never get executed in the way that people intended them to be. I want to help your teams break down a big goal into an actionable execution plan. The three levels are clear ownership, clear metrics and clear milestones on the ownership side.
How to Pick Effective Top Team OKRs
March 2, 2019, by Roland Siebelink
How does your top team in your startup or scaleup pick the most effective OKRs for their top team? I've worked with many top teams of scaleups and startups to help them pick the right OKRs. This is not something that always comes naturally to these teams. Here are some mistakes I often see: Man
How to Drive Your Startup with just 2 North Star Metrics
February 12, 2019, by Roland Siebelink
Do you want to drive up the value of your startup using just two North Star Metrics? Every startup uses KPIs, but we see many problems with the KPIs that startups are using.
7 Levers to be the Rising Star Startup
February 1, 2019, by Roland Siebelink
Can you become that company that leads in a fast growing market? Here are the seven questions we look at in our full FastAtScale assessment.
7 Levers to Extend your Cash Runway
January 27, 2019, by Roland Siebelink
Is the cash in your business cycling fast enough to keep you afloat even in the bad times?
7 Levers to Deliver on Goals Dependably
January 15, 2019, by Roland Siebelink
How can you get your teams to deliver on your goals dependably without all the drama?
7 Levers to Improve Strategic Thinking
January 10, 2019, by Roland Siebelink
Are you focused on the best chances you have of winning in your marketplace?
7 Levers to Attract and Nurture Top Talent
January 4, 2019, by Roland Siebelink
Is everyone on your team still a good fit today and are they all still growing in their careers?
7 Levers to Align and Empower Your Team
December 20, 2018, by Roland Siebelink
Have you taken and communicated all the foundational decisions? So that your team knows the boundaries between which they can operate freely?
7 Levers to Boost Leading & Deciding Momentum
December 3, 2018, by Roland Siebelink
Is your executive team providing a great example for the organization and giving them the right guidance to produce the results you want?
7 Levers to Boost Asset Allocation Momentum
November 26, 2018, by Roland Siebelink
Are you giving the people in your business enough financial and human resources to get the job done?
7 Levers to Boost Fulfillment Momentum
November 19, 2018, by Roland Siebelink
Fulfillment, the process by which you deliver the promise benefits to your customers.
7 Levers to Boost Innovation Momentum
November 1, 2018, by Roland Siebelink
As companies scale, it can be a challenge to keep up innovation momentum. To assess if a scaleup company is still ahead of the trail, we employ these seven levers in our FastAtScale™ Health Check.
32.6X the Opportunity
Fit at just 2.5% of the market
October 24, 2018, by Roland Siebelink
Fit at just 2.5% of the market The Startup phase obsesses with Product-Market-Fit, the Scaleup phase obsesses with Product-Market-Domination. The most important reason for this shift in attention is the sheer size of the opportunity. Product-Market-Fit represents the cusp between Early Innovators.
7 Levers to Boost Sales Momentum
October 19, 2018, by Roland Siebelink
Can you make your sales growth not only sustainable, but also predictable?
Hire More A-Players for your ScaleUp
October 5, 2018, by Roland Siebelink
How Can you Hire Only A-Players? How can you hire only A-players? What if you knew there was a tool that could help you zero in on them whenever you recruit someone new? Look no further. Our “Preparing to Hire an A-player incorporates the teachings of Brad Smart (“Topgrading”) and especially his so
When is the right time for your scaleup to start additional lines of business?
September 28, 2018, by Roland Siebelink
Many startup founders start additional lines of business as soon as they have discovered product-market-fit in their first. In this chapter from Scaling Silicon Valley Style, Doug Miller and Roland Siebelink suggest that that might be too early. Scaleups can maintain more speed and agility whe
Quarterly Planning Sessions
September 26, 2018, by Roland Siebelink
Are you also dreading your next quarterly planning session? You know your executive team has to have one. But how effective do you really find these quarterly planning sessions? Well, most executives would say they are not very effective.
Is your Startup Slowing Down too Much?
September 14, 2018, by Roland Siebelink
One of the biggest frustrations founders ask me about is:“Everything is slowing down! The more people I hire, the less seems to get done."
When should defending your fortress become your biggest scaleup concern?
September 14, 2018, by Roland Siebelink
DOUG: Continuing the preview of our next book, junior scaleups have already mastered disrupting. So what else do senior scaleups need to master? ROLAND: Senior scaleups need to defend from attack the rapid gains that they have made in the junior stage. Junior scaleups build out the fortresses. Seni
Is your scaleup reaching traction in mainstream markets?
What should sophomore scaleups do when early adopter growth dries up?
August 31, 2018, by Roland Siebelink
DOUG: Freshman scaleups were trying to master distribution. So sophomore scaleups must have reached a scalable sales process. ROLAND: Yes, sophomore scaleups have figured out distribution. They are adding much sales capacity, funded by a healthy gross margin on their product. New customers have a h
The Key to Scaling Up is Knowing Your Own Strengths – Got It’s Hung Tran
August 25, 2018, by Roland Siebelink
Hung Tran: Founder and CTO of Got It Hung Tran (Trần Việt Hùng) is the Founder and CTO of Got It Inc, the leader in the Knowledge-as-a-Service market. Got It TUDY is their first app. It offers students immediate help with a STEM problem in their homework. Snap a picture of the problem with the ap
Why mastering distribution is the key priority after reaching product-market-fit
August 24, 2018, by Roland Siebelink
When startups "hit it" and reach product-market-fit, they become scaleups. And the first thing they need to learn as a "freshman scaleup" is how to scale their marketing and sales. Mastering acquisition or, in other words, mastering distribution. DOUG: The freshman scaleup is th
When is a Startup not yet Ready to Become a Scaleup?
August 17, 2018, by Roland Siebelink
DOUG: Applicant scaleups are really startups, is that not right? ROLAND: Yes, correct, they are startups in the classic sense, companies before product-market-fit. They hope to transition to the first scaleup stage. DOUG: What are the typical characteristics of these Applicant scaleups? ROLAND: I
Comparing Ventures to Kids
August 10, 2018, by Roland Siebelink
DOUG: Back to how to define a startup, broad or narrow. You made an interesting analogy with raising kids. ROLAND: Yes, for venture capitalists, all their portfolio companies are like kids. Kids are their parents’ financial responsibility until they have “left the nest.” Toddlers, school kids, teen
What Kind of Startup is your Company?
July 27, 2018, by Roland Siebelink
DOUG: We have introduced the concept of a scaleup now. How exactly is a scaleup different from a startup? ROLAND: That is simple. A startup is a venture that is still looking for product-market-fit. A scaleup has already found product-market-fit and is looking for product-market-dominance. DOUG: I
The Missing Playbook for Tech Scaleup Success
May 21, 2018, by Roland Siebelink
Doug: Why do you feel that playbook is so important? Roland: Because businesses succeed to a large extent through alignment. Playbooks provide that very alignment, especially in fast-changing circumstances. The stronger the playbook, the less people will panic and the more they stay focused on the
Following the tech scaleup roadmap—or roller coaster
April 24, 2018, by Roland Siebelink
Doug: So the challenge is to overcome a landscape of obstacles and high failure rates. To lead your startup to a successful IPO. In other words, it needs to become more like a big corporation. Roland: Wrong. This is another reason we wrote this book. To fight against the tendency to copy big corpo
The New Tech Scaleup Mission— Reaching Product-Market-Dominance
Roland: With this book, we especially want to reach the founders of tech scaleups. Those in charge of a startup that has "hit it" and is struggling to serve surging demand for their product. Which means the founders are struggling too. To hire enough people, to align the teams and to rais
When Startups Hit Traction — Becoming a Tech Scaleup
March 20, 2018, by Roland Siebelink
Doug: I have enjoyed writing this tech scaleup book with you, Roland! It takes place in the land of technology startups. Roland: Yes, our story will be about startups that "take off". From the first sales, through several growth phases, up to a corporate incumbent. In other words, it is
Has your Team Bought into your Scaleup Priorities?
February 16, 2018, by Roland Siebelink
Do you find it difficult to get your team to buy into your priorities? If that is the way you ask yourself that question, you may already have the wrong perspective. The way you get A-players to buy in to new priorities, is for them to have influence on setting those priorities. You se
Multi-Office Scaleups— Where to Hire What Function?
November 16, 2017, by Roland Siebelink
Distributing or Centralizing Teams Multi-office scaleups struggle to organize their teams efficiently. Once your scaleup has several offices, how do you organize your teams? Should each function have representatives in each location? Or should certain functions remain centralized in headquarters
Competitive Scale-up Positioning— Know your Sandbox
November 3, 2017, by Roland Siebelink
Strengthening the competitive positioning for your scale-up company is the key to reaching product-market-dominance. Using our free “sandbox” tool, you can quickly figure out your competitive focus in products, segments, geography and activities. Are You Growing In All Directions? Is your
Quarterly Rock— Ready? Set and Go with this Execution Plan
October 25, 2017, by Roland Siebelink
Effective Ownership of Quarterly Rocks In their quarterly offsites, the executive team determines up to five quarterly rocks that are key in driving the business forward. It is a high visibility opportunity to own one of these rocks on behalf of the company. But how do you make sure you deliver on
Cashflow Acceleration — Improving the Four Success Formulas
September 28, 2017, by Roland Siebelink
Improving Your Success Formulas Does your company seem to get less efficient as it grows? Are you constantly playing arbiter between the heads of your different functions? Then it may be time to identify key cross-functional processes and improve your four success formulas. Our free “Cashflow Accel
The More You Focus, The Better You Scale–Zentrick’s Pieter Mees
September 21, 2017, by Roland Siebelink
Fewer Markets, Bigger Profits The story of Zentrick illustrates the impact that focusing on the core can have. Zentrick is a New York-based scaleup with roots in Belgium. They sell a video interactivity layer to advertising technology platforms (DSPs and SSPs). The product provides market-standard
The 6 Levers for a Successful Strategy Council
September 20, 2017, by Roland Siebelink
Understand how strategy changes from startup to scale-up Strategy should be a primary differentiating factor between a startup and a scale-up. In a startup we hardly distinguish strategy as separate from other activities. But in a scale-up, the strategy should be the key driver for growth.
A Focused Fortress
September 20, 2017, by Roland Siebelink
Focusing—not Hedging The first step in restoring growth momentum in a scaleup company is to focus the energy. Focus on the one product-market that the company has the biggest chance of dominating. This focus is not self-explanatory. Most scaleups have entered five to ten markets, but have only obt
Following the Wrong Theory of Growth
September 7, 2017, by Roland Siebelink
The Right Theory of Growth Many of the ScaleUps I start working with are scrambling to reach former rates of growth. But are they using the right methods? More often than not, I suspect they apply what Chris Zook calls “ The Wrong Theory of Growth ” Situation-Dependent The first thing to realize
What to Do When Startup Growth Stalls?
August 31, 2017, by Roland Siebelink
Sustaining growth is crucial Startup life does not get easier after Product-Market-Fit. To reach product-market-domination before competitors, your startup has to maintain ever increasing growth. Until far into the market majority. Stalling growth may not be such a problem if you rely on internal
Why Do Most Startups Fail After Reaching Product-Market Fit?
August 17, 2017, by Roland Siebelink
Has your startup reached Product-Market-Fit? It is time to set your eyes on Product-Market-Domination