How to Break Down a Big Goal

Did you know that over 67% off strategic goals never get executed in the way
that people intended them to be.
I want to help your teams break down a big goal into an actionable execution
plan. The three levels are clear ownership, clear metrics and clear milestones
on the ownership side.

Clear owner
Of course it’s important that every project or goal in the team has one clear
owner. But it’s not just in your executive team that they need this one clear
owner. They also need an owner for the day-to-day execution of that goal,
typically below the executive team. Because, frankly, your executives do not
have the time to take on all this extra workload. Whereas there are people below
them that are far less busy and eager to show what they can do.

Clear metrics
The metric is the key communication from the executive team to the project team
as to what the project is supposed to achieve. For example, increasing sales or
decreasing call volume or increasing service levels. The flexibility that the
project team has, comes from understanding the metric and then being able to
come up with different ideas in order to get to that metric.

Clear Milestones
We have reaching that metric at the end of the project as a horizon, but what
are the steps that the team is going to take in order to get there? And can we
use those steps to understand maybe three weeks into the quarter, whether the
team is tracking red, yellow, or green.

Now, to pull all this information together, we’ve developed a very simple but
amazingly complete your execution plan.
Download the worksheet “Quarterly Rock: Preparing for Successful Execution”
below:

Your Quarterly Rock Execution Plan
