Helping Tech Scaleups Navigate the Midstage Faster

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Methodical and consistent framework that guides the team through the entire value chain of a software company.

Alan Young, Chief Product Officer, InRule, New York, NY


Better Team, Better Focus, Better Results

Trusted, Effective Leadership

Leaders need to feel comfortable debating and making courageous decisions that they all commit to. Alignment is crucial on key boundary decisions so that the entire company is on one page.

Practicing Core Disciplines

The fundamentals of talent nurturing, strategic thinking, disciplined execution and cash cycling needs to be practiced disciplines.

Well Oiled Value Creation

The engines of customer acquisition, fulfillment, enablement and innovation should all be oiled and running smoothly.

Enviable Positioning

The company should show absolute leadership in their chosen segment in a high growth market that’s growing much faster than the economy.

How Your Startup Could Benefit

Facilitating Rapid Decisions

1+1

A business-to-business SAAS platform had trouble breaking into mainstream customers. Using the Mainstream DecisionSheet, they aligned on a beachhead to attack within two hours. And gained preferred vendor status in that segment less than four months later.

Embracing the Growth Stage

2

A consumer gaming platform had hired many executives from traditional industries. Using individual and team coaching, We helped startup people and corporate executives align on best practices for the specific scaleup phase they were in, leading to 10X growth while putting a stop to bureaucracy.

Enhancing Founder Leadership

3

A high-tech enterprise scaleup founder had trouble getting results from his team. Through quarterly workshops and monthly check-ins, We helped the team clarify accountabilities and institute regular check-ins. They started making 80% of their goals and achieved a compelling exit less than three years later.

Removing Unconscious Growth Barriers

5

The leadership of a software component company had built up direct sales to brands, generating enviable pricing power and visionary buyers. Yet many larger brands failed to convert. During an offsite, the team noticed that more conservative buyers needed complete packages, and that partners and system integrators would have to be included in the proposition or should even lead the sale. This led to 50% YoY growth despite a severely adverse economic climate.

Supercharging Decision-Making and Delegation

6

The executive team of a fast-growing API platform felt they spent all their day in meetings, especially after the pandemic started. And still they couldn’t make all decisions the company needed. Applying our signature “Remote Capabilities” model in a remote workshop, they moved the bulk of their decisions into async/written mode. This resulted not only in 5X faster decisions, but also in talented middle managers feeling empowered to execute the projects.

Required it if you need structure and have clear vision, direction.

Johnny Hou, Founder, CEO, NZXT, Santa Monica, CA


Latest Points of View

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Data-Informed Decisions, Not Data-Driven Decisions

Miuros Co-Founder & CEO Benoit Gagnon

In startups, the question of whether it’s more important to have a good idea or a good co-founder is akin to the chicken and the egg. Which one should come first? Miuros CEO and co-founder Benoit Gagnon has a strong opinion on this topic that he shares with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. [Read More]


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ReUp Co-Founder & Chief Impact Officer Sarah Horn

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Tell Your Story and Make Many Allies JobzMall Co-Founder & CEO Nathan Candaner

Tell Your Story and Make Many Allies

JobzMall Co-Founder & CEO Nathan Candaner

For young entrepreneurs, making mistakes is inevitable. But JobzMall co-founder and CEO Nathan Candaner has identified one mistake he made that he knows other entrepreneurs also make. Nathan shares that one mistake and what he learned from making it on the latest edition of the Midstage Startup Momentum Podcast with Roland Siebelink. [Read More]


Build a Foundation, Not a Product StoryFile Co-Founder & CEO Heather Maio-Smith

Build a Foundation, Not a Product

StoryFile Co-Founder & CEO Heather Maio-Smith

How does a startup know when it’s time to stop iterating and send its product out into the world? StoryFile co-founder and CEO Heather Maio-Smith has a unique analogy for how she approached that question with her startup. Listen to her explanation on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink. [Read More]


What to Do When DIY Is Your Biggest Competitor RudderStack Founder & CEO Soumyadeb Mitra

What to Do When DIY Is Your Biggest Competitor

RudderStack Founder & CEO Soumyadeb Mitra

Hiring the right people for your startup is never easy. It’s even more challenging for founders without sales or marketing experience who must hire leaders for those departments. However, RudderStack founder and CEO Soumyadeb Mitra has some tips to make the hiring process a little easier. Find out what he has to say on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink. [Read More]


The Four Value-Driving Engines that the Best Startups Organize Around Midstage Institute Startup Coaches Roland Siebelink & Martin Feuz

The Four Value-Driving Engines that the Best Startups Organize Around

Midstage Institute Startup Coaches Roland Siebelink & Martin Feuz

As startups grow, they eventually need to start thinking about creating cross-functional value across different departments. Listen to startup coach Roland Siebelink explain how this can be accomplished with value engines. Check out the latest episode of the Midstage Startup Momentum Podcast. [Read More]


Being Successful in GovTech Swiftly Co-founder and CEO Jonny Simkin

Being Successful in GovTech

Swiftly Co-founder and CEO Jonny Simkin

Most startups are usually reluctant to even attempt to sell their product to the public sector. But Swiftly co-founder and CEO Jonny Simkin says that selling to the government isn’t that different from selling to enterprise clients. Listen to his explanation on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink. [Read More]


Measuring the Startup Mindset APlanet Co-CEO and Co-Founder Johanna Gallo

Measuring the Startup Mindset

APlanet Co-CEO and Co-Founder Johanna Gallo

Most startups that experience success in one market face challenges when moving into other markets. In the case of APlanet, in less than two years, they are already in four markets. APlanet co-CEO and co-founder Johanna Gallo shares the biggest challenges of moving into new markets with Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. [Read More]


Listen Carefully to Your Customers—but Don’t Build What They Ask For CEO and Co-founder Rajiv Ayyangar

Listen Carefully to Your Customers—but Don’t Build What They Ask For

CEO and Co-founder Rajiv Ayyangar

Not every startup has to be problem-first or technology-first. Tandem CEO and co-founder Rajiv Ayyangar thinks that a team-first startup is the best way to go. Rajiv shares everything Tandem has gained from its team-first mentality with Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast. [Read More]


The World is Always Rooting for a New Hero Fortanix CEO and Co-founder Ambuj Kumar

The World is Always Rooting for a New Hero

Fortanix CEO and Co-founder Ambuj Kumar

It’s always good for startups to get constructive criticism from customers while trying to build a helpful product. But how can startup leaders get feedback that’s useful? Learn how Fortanix CEO and co-founder Ambuj Kumar is able to distinguish between good feedback and bad feedback on the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink. [Read More]


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excellent facilitation with insightful and subtle course correction when needed

Mark Lonsway, VP - Client Services, InRule, Chicago, IL