Helping Tech Scaleups Navigate the Midstage Faster

Structured and guided approach of scaling a startup with a lot of experience & small valuable tips.

Florian Beck, Head of Operations, Locatee, Zurich, Switzerland


Better Team, Better Focus, Better Results

Trusted, Effective Leadership

Leaders need to feel comfortable debating and making courageous decisions that they all commit to. Alignment is crucial on key boundary decisions so that the entire company is on one page.

Practising Core Disciplines

The fundamentals of talent nurturing, strategic thinking, disciplined execution and cash cycling needs to be practiced disciplines.

Well Oiled Value Creation

The engines of customer acquisition, fulfillment, enablement and innovation should all be oiled and running smoothly.

Enviable Positioning

The company should show absolute leadership in their chosen segment in a high growth market that’s growing much faster than the economy.

How Your Startup Could Benefit

Facilitating Rapid Decisions

A business-to-business SAAS platform had trouble breaking into mainstream customers. Using the Mainstream DecisionSheet, they aligned on a beachhead to attack within two hours. And gained preferred vendor status in that segment less than four months later.

Embracing the Growth Stage

A consumer gaming platform had hired many executives from traditional industries. Using individual and team coaching, We helped startup people and corporate executives align on best practices for the specific scaleup phase they were in, leading to 10X growth while putting a stop to bureaucracy.

Enhancing Founder Leadership

A high-tech enterprise scaleup founder had trouble getting results from his team. Through quarterly workshops and monthly check-ins, We helped the team clarify accountabilities and institute regular check-ins. They started making 80% of their goals and achieved a compelling exit less than three years later.

Removing Unconscious Growth Barriers

The leadership of a software component company had built up direct sales to brands, generating enviable pricing power and visionary buyers. Yet many larger brands failed to convert. During an offsite, the team noticed that more conservative buyers needed complete packages, and that partners and system integrators would have to be included in the proposition or should even lead the sale. This led to 50% YoY growth despite a severely adverse economic climate.

Supercharging Decision-Making and Delegation

The executive team of a fast-growing API platform felt they spent all their day in meetings, especially after the pandemic started. And still they couldn’t make all decisions the company needed. Applying our signature “Remote Capabilities” model in a remote workshop, they moved the bulk of their decisions into async/written mode. This resulted not only in 5X faster decisions, but also in talented middle managers feeling empowered to execute the projects.

Without our coach, I do not think we would be in the position we are in to execute; he really aligned our thinking towards shared outcomes and fostered our trust ecosystem. Thank you so much for what you did here!

Loren Goodman, CTO, InRule, Chicago, IL


Latest Points of View

”Be Inherently Excited and Driven by the Underlying Market” Livepeer Co-Founder and CEO Doug Petkanics

”Be Inherently Excited and Driven by the Underlying Market”

Livepeer Co-Founder and CEO Doug Petkanics

Video platforms are everywhere nowadays, and that’s a trend that doesn’t seem to be going away anytime soon. Livepeer is hoping to build open video infrastructure for the world using blockchain and open-source technology. It’s a lofty and ambitious goal, but Livepeer has already started to make headway. [Read More]


”The Best Technology Does Not Equate to Big Sales” Capbase Co-Founder and CEO Greg Miaskiewicz

”The Best Technology Does Not Equate to Big Sales”

Capbase Co-Founder and CEO Greg Miaskiewicz

One of the first lessons all founders learn is that it takes more than a good product to build a company. For example, there are a lot of confusing legal documents that startups need to get off the ground. Fortunately, Capbase is around to help founders who can’t afford a high-priced lawyer with the legal side of starting a company. [Read More]


”Create an Ecosystem Where Everybody Wins” Latent AI Co-founders Jags Kandasamy and Sek Chai

”Create an Ecosystem Where Everybody Wins”

Latent AI Co-founders Jags Kandasamy and Sek Chai

When should your startup start nurturing partnerships? According to Latent AI co-founder Jags Kandasamy, it’s never too soon to start educating partners who may be able to help you at a later date. Listen to his explanation on this week’s episode of the Silicon Valley Momentum Podcast with Roland Siebelink. [Read More]


“Talk to as Many People as You Can—and They Will Help You” Neo Founders Laurent Descout & Emmanuel Anton

“Talk to as Many People as You Can—and They Will Help You”

Neo Founders Laurent Descout & Emmanuel Anton

They say that slow and steady wins the race, but how many tech startups succeed with a patient approach? Cash management startup Neo is a shining example of slow and steady winning the race. While waiting two years for regulatory clearance, Neo built a huge customer base before they could even sell. Now they are poised to reap the rewards. [Read More]


Hire People Smarter Than You to Solve Problems Mobot Founder & CEO Eden Full Goh

Hire People Smarter Than You to Solve Problems

Mobot Founder & CEO Eden Full Goh

If you’re a fan of sci-fi, you’ll expect robots will one day rule the world. Thanks to tech startup Mobot, we’re a little closer to that day. The young company is changing QA for mobile apps by using robots to test apps in ways that imitate the way that humans actually use those apps. [Read More]


“To Be Successful, First Niche Down” Superb Founder & CEO Zaedo Musa

“To Be Successful, First Niche Down”

Superb Founder & CEO Zaedo Musa

The pandemic has been terrible for the restaurant industry. But that hasn’t stopped tech startup Superb or its founder and CEO Zaedo Musa. Superb is a guest experience management platform that created the first OS for restaurants. Despite this being a tough time for restaurants, Superb has found great traction and is being used by restaurants worldwide. [Read More]


“If You Play It Safe, You Never Win” Tanaza Founder & CEO Sebastiano Bertani

“If You Play It Safe, You Never Win”

Tanaza Founder & CEO Sebastiano Bertani

The growth of the Internet has been nothing but amazing. Since I sent my first email from a unix terminal in 1992 (using ‘vi’!), we’ve seen the Internet over 50 billion (!) new “things” connect. With people using so many IoT devices and facing cyber-security threats, it’s more important than ever for networks to be properly managed. That’s where Milan-based tech startup Tanaza comes in. They provide a smarter and cheaper alternative for network solutions, empowering both internal and external IT departments with their software. [Read More]


“Commit to the Customer Segments That Are Still Unsatisfied” Pipefy CEO Alessio Alionco

“Commit to the Customer Segments That Are Still Unsatisfied”

Pipefy CEO Alessio Alionco

Scaling operations is the biggest challenge any business will ever face. With so many things changing, it helps to have automation tools that you can control. That is precisely the pain point being solved by Alessio Alionco and his startup Pipefy. Unlike other workflow software, Pipefy is lightweight and geared toward non-technical users. It helps manage requests from stakeholders and make individual contributors more efficient. As Alessio puts it “empower the doer.” [Read More]


“Set Out to Build a Unicorn” Everyware CEO Larry Talley

“Set Out to Build a Unicorn”

Everyware CEO Larry Talley

Think about how easy it is to send a text message compared to making a phone call or sending a letter via snail mail. Well, what if text messages could be used by consumers to pay bills or companies to converse with customers who owe money? That’s precisely the use case addressed by startup Everyware. Using technology originally developed to help hotels and resorts communicate with travelers, Everyware is now making bill-paying as simple as sending a text message. [Read More]


“Remove All Complexity for the Customer” Agremo CEO Milan Dobrota

“Remove All Complexity for the Customer”

Agremo CEO Milan Dobrota

On the surface, there doesn’t appear to be a close connection between farming and modern technology. But Milan Dobrota and his startup Agremo are starting to change that. Agremo uses AI technology to analyze aerial imagery as a method to help in crop production. Agremo’s technology can be used for any crop and addresses a huge lack of data that is useful for crops and agriculture. [Read More]


Our coach is engaging & thoughtful about helping you build the muscles to identify and address your most pressing challenges.

Clark Downum, VP of Engineering, Redox Engine, Seattle, WA