This "Founders' FAQ" is work in progress as of March 2023. Please bear with us while we push more of our content in here.

Midstage Founders' Frequently Asked Questions | See all

How to better hold people accountable for delivering their results

Here are ten tips to better hold people accountable for delivering their results in a midstage startup that is under high pressure to make its next funding round:

  1. Establish clear performance expectations: Clearly define roles, responsibilities, and measurable targets to avoid confusion and ensure everyone in the team is aware of what’s expected of them.
  2. Communicate progress regularly: Hold regular check-ins to discuss performance, provide feedback, and clarify any areas that need improvement or additional support.
  3. Set SMART goals: Set Specific, Measurable, Achievable, Relevant, and Timebound goals to ensure that everyone understands what success looks like.
  4. Keep everyone informed of the company’s financial situation: Ensure everyone is aware of the company’s cash flow and funding situation, and how this relates to the work they are doing. This will help motivate everyone to stay focused and work towards common goals.
  5. Foster a culture of accountability: Encourage everyone in your team to hold themselves and each other accountable for delivering results. This will help create a culture where individual accountability is the norm.
  6. Provide necessary resources: Make sure employees have the resources and tools they need to get the job done, such as relevant technology, training, and development opportunities.
  7. Have constructive conversations around challenges: Rather than focussing on blaming or shaming, have constructive conversations around why challenges are being faced and what can be done to overcome them.
  8. Encourage high performance: Reinforce top performers through monetary and non-monetary rewards and recognition.
  9. Encourage an open and transparent communication culture: Develop an open culture of communication, allowing employees to share their victories and challenges, ensuring the necessary support is given to create a winning environment.
  10. Be a reliable leader: Offer stability, clear direction and vision, and create a culture of transparency and inclusivity.

Remember, mid-stage startups are critical growth phases, and so it’s important to lead and motivate your team towards a common goal. By fostering accountability, setting clear expectations, and creating an open and transparent culture, you can more confidently push forward with the support of a team that is aligned with delivering business results.

Reviews from Workshop Participants:


“Very well structured and lead planning session. It's aligning our leadership team.”

Jonathan Macey, Strategic Consultant & Co-Founder, CHEQ Inc.
Jonathan Macey
Strategic Consultant & Co-Founder, CHEQ Inc., London, U.K.


About Midstage Institute

We focus our practice on midstage startup companies that need to remain agile, and where what used to work for the smaller startup just isn’t as effective anymore.


We ensure founders and leadership teams win, with our over 40 years experience in venture-backed tech startups. We are Silicon Valley veterans with the scars and wins to prove it. We don’t use an inflexible off-the shelf methodology, we adapt best practices to you, your market, your company, and your leadership team.


We always:

  • Focus on right sized best practices to get to the next level
  • Focus on the 20% of effort that will yield you 80% of the benefits
  • Teach Perfection is the enemy, better is your partner and ally
  • Align with your business needs so you can thrive