What Clients say about Midstage Institute

Here is some of the feedback clients have shared with us after one of our workshops.

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“Collaborative, friendly, yet direct and calls the shots where they should. A great forcing function especially for start-ups to focus on what matters most.”

Carly Zhang, VP of Partnerships, SoundCommerce
Carly Zhang
VP of Partnerships, SoundCommerce, Los Angeles, CA
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“Helpful forcing function to drive decisions. Our coach provides useful templates and frameworks.”

Dan Estanqueiro, Co-Founder & CTO, SoundCommerce
Dan Estanqueiro
Co-Founder & CTO, SoundCommerce, Raleigh, NC
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“Our coaches do a good job of realigning/pulling back to the plan & methods: herding the cats.”

Jared Stiff, Co-Founder & CTO, SoundCommerce
Jared Stiff
Co-Founder & CTO, SoundCommerce, Seattle, WA
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“In comparison to the first meeting and the one before in 4Q22 - we are finding greater alignment as a team and seem to be more cohesive as a group with a focused few priorities - I feel that this will help us as a team execute and make better choices.”

Sanat Patel, Chief Lending Officer & Co-Founder, Avana
Sanat Patel
Chief Lending Officer & Co-Founder, Avana, Glendale, AZ
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“The planning sessions are very interesting and informative and I can see the change these sessions are making. We learned about the strength and the importance of focusing on no more than 2-3 things”

Yazeed Ettaib, Senior Digital Product Manager, Avana
Yazeed Ettaib
Senior Digital Product Manager, Avana, Greater Toronto Area
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“FOCUS: We lack focus all too often. This workshop provided us with actionable areas of focus. We need to have our feet held to the fire this year. If we do, we'll be successful!”

Bryan Doxford, Chief Strategy Officer, Avana
Bryan Doxford
Chief Strategy Officer, Avana, Phoenix, AZ
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“Because of the planning sessions, we see gradual alignment around the senior C-Suite team.”

Sundip Patel, CEO & Co-Founder, Avana
Sundip Patel
CEO & Co-Founder, Avana, Peoria, AZ
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“Good working sessions - like getting together and hearing others' thoughts. Working alone, these are the only times I get to be face-to-face with the team.”

Brianna Vaughan, EVP Talent Management, Avana
Brianna Vaughan
EVP Talent Management, Avana, Northridge, CA
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“These planning sessions are essential in aligning our dispersed leadership team around near and mid-term priorities, defining strategic initiatives and milestones”

Casey Arena, Head of Finance, CHEQ Inc.
Casey Arena
Head of Finance, CHEQ Inc., Seattle, WA
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“Without the Midstage Institute, we'd probably not have course correction happen as often or as well.”

Aniket Naravanekar, Chief Product Officer, CHEQ Inc.
Aniket Naravanekar
Chief Product Officer, CHEQ Inc., Seattle, WA
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“Very well structured and lead planning session. It's aligning our leadership team.”

Jonathan Macey, Strategic Consultant & Co-Founder, CHEQ Inc.
Jonathan Macey
Strategic Consultant & Co-Founder, CHEQ Inc., London, U.K.
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“Always valuable to have a third party/Coach to help formalize the process and provide outside direction.”

Jake Stone, Chief Revenue Officer & Co-Founder, CHEQ Inc.
Jake Stone
Chief Revenue Officer & Co-Founder, CHEQ Inc., Los Angeles, CA
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“I feel like the structure and use of a facilitator helped drive productive conversations. I felt like we are better aligned.”

Christopher Hayden, Marketing Consultant, CHEQ Inc.
Christopher Hayden
Marketing Consultant, CHEQ Inc., New York, NY
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“Our coaches get us and push us in the right direction; by letting people vent and be heard and eventually getting everyone's buy-in.”

Thomas Lapham, CEO, CHEQ Inc.
Thomas Lapham
CEO, CHEQ Inc., Kirkland, WA
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“The planning sessions have helped us in establishing the focus on our goals each quarter. I would recommend it to other company owners I know.”

Julie Winocur, SVP of Growth, Sales & Orders
Julie Winocur
SVP of Growth, Sales & Orders, Melville, NY
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“We made significantly more progress than if we had tried to cover this content by ourselves.”

Lisa Scott, Chief Product & Marketing Officer, Banked
Lisa Scott
Chief Product & Marketing Officer, Banked, London,U.K.
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“I thought the right amount of directness and pressure was applied to the team and individual leaders. I thought feedback was delivered with respect and there was a helpful amount of energy.”

Brad Goodall, CEO & Founder, Banked
Brad Goodall
CEO & Founder, Banked, San Francisco, CA
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“I think this is what we needed to upgrade and ramp up; there needed to be a gear shift at the top of the company to ensure the rest of the business takes note.”

Frederika Johnstone, Chief of Staff, Banked
Frederika Johnstone
Chief of Staff, Banked, London, U.K.
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“An excellent and valuable workshop that was facilitated skillfully. Encouraged direct dialogue amongst the group to reach a structured outcome.”

John Fernandez, Chief Legal & Compliance Officer, Banked
John Fernandez
Chief Legal & Compliance Officer, Banked, Munich, DE
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“It was a positive experience! I would generally recommend the Midstage Institute, depending on the company/group's objective.”

Parag Ladhawala, Chief Growth Officer, Banked
Parag Ladhawala
Chief Growth Officer, Banked, Los Angeles, CA
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“During the planning session, we did essential work that we would not otherwise have done.”

Neil Ambler, COO, Banked
Neil Ambler
COO, Banked, London, U.K.
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“The planning session provided us with focus by mapping out our priorities.”

Marla Griffith, Strategic Finance & FP&A, Banked
Marla Griffith
Strategic Finance & FP&A, Banked, Menlo Park, CA
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“What I appreciate the most in the planning session is the perspective and challenges issued to our thinking. Expanding our thinking and way of looking at things was most valuable as it will stay with us long-term.”

Bryan Doxford, Chief Strategy Officer, Avana
Bryan Doxford
Chief Strategy Officer, Avana, Phoenix, AZ
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“Very beneficial for a variety of businesses, but definitely focused on tech-forward companies.”

Anish Dhanjee, Marketing Associate, Avana
Anish Dhanjee
Marketing Associate, Avana, Glendale, AZ
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“These quarterly planning sessions are always eye-opening.”

Yazeed Ettaib, Senior Digital Product Manager, Avana
Yazeed Ettaib
Senior Digital Product Manager, Avana, Greater Toronto Area
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“The planning session was well led, flexed to change in needs and direction.”

Michael Tansley, Chief Financial Officer, Avana
Michael Tansley
Chief Financial Officer, Avana, Southport, CT
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“Continued improvement in management and better alignment within the company”

Sanat Patel, Chief Lending Officer, Avana
Sanat Patel
Chief Lending Officer, Avana, Glendale, AZ
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“The company is different than it was a year ago. We are making changes slowly but surely. That is all I can ask as I see better alignment quarter over quarter.”

Sundip Patel, CEO & Co-Founder, Avana
Sundip Patel
CEO & Co-Founder, Avana, Glendale, AZ
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“I appreciate Midstage Insitute's advice and counsel so much in my professional life. I would pay using my funds to have these levels of coaching and advice for the rest of my life on a personal level.”

Ian Weyenberg, CTO, Sales&Orders
Ian Weyenberg
CTO, Sales&Orders, Wenatchee, WA
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“The best money I've spent is on the Midstage Institute. Not only are they helping scale our business, but they personally help me to become a better leader”

James Hughes, CEO, Sales&Orders
James Hughes
CEO, Sales&Orders, New York, NY
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“Your process helps build and develop clarity in developing effective objectives.”

Norm Cotrona, eCommerce Shopping Feed Integration Specialist, Sales&Orders
Norm Cotrona
eCommerce Shopping Feed Integration Specialist, Sales&Orders, Shelton, CT
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“Our coaches keep us focused and working towards the right goal.”

Matt Vecchione, VP of Sales & Partnerships, Sales&Orders
Matt Vecchione
VP of Sales & Partnerships, Sales&Orders, New York, NY
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“Future planning in a structured obtainable way.”

Julie Winocur, VP Corporate Communications, Sales&Orders
Julie Winocur
VP Corporate Communications, Sales&Orders, Melville, NY
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“I would definitely recommend to a good fitting client looking to grow or improve.”

Ian Weyenberg, Chief Operating Officer, Sales&Orders
Ian Weyenberg
Chief Operating Officer, Sales&Orders, Wenatchee, WA
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“Helps teams remain focused and accountable which leads to higher success rates of goal achievement.”

Arthur Dang, VP of Culture & People, Sales&Orders
Arthur Dang
VP of Culture & People, Sales&Orders, New York, NY
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“The structure breeds a great degree of trust amongst teammates and keeps everyone focused in a single direction.”

Anthony Capetola, Executive VP, Sales&Orders
Anthony Capetola
Executive VP, Sales&Orders, East Northport, NY
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“Formalized our thinking and helped us work through unclear aspects of the plan, fill in gaps and assign roles.”

Tom Lapham, CEO, CHEQ Inc.
Tom Lapham
CEO, CHEQ Inc., Kirkland, WA
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“Helps you take a step back, question your strategy, and really determine the best course of action.”

Jake Stone, Chief Revenue Officer & Co-Founder, CHEQ Inc.
Jake Stone
Chief Revenue Officer & Co-Founder, CHEQ Inc., Los Angeles, CA
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“Good insights and kept the team on course to finish the Business Model Canvas.”

Aniket Naravanekar, Chief Product Officer, CHEQ Inc.
Aniket Naravanekar
Chief Product Officer, CHEQ Inc., Seattle, WA
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“Well structured, engaging, and interactive. Experience with similar companies in similar stages.”

William	McClain, Head of People, Batmaid
William McClain
Head of People, Batmaid, Geneva, CH
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“Very helpful to get out and formalize the plans and strategy that is already in the team on a more informal level.”

Salvatore Bocchetti, Head of Product, Batmaid
Salvatore Bocchetti
Head of Product, Batmaid, Lausanne, CH
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“Very helpful if your team needs to align on strategic priorities.”

Julia Kinner, Marketing Director, Batmaid
Julia Kinner
Marketing Director, Batmaid, Zurich, CH
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“It's adjusted to the level of the company. Our coach is not forcing us to follow strict rules, he applies to what our level is and how experienced (or not we are) in particular topics.”

Mateusz	Burdzel, Vice President, Product, Justpoint
Mateusz Burdzel
Vice President, Product, Justpoint, Małopolskie, POL
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“In my opinion, it gave us the clarity we needed to focus on the most important items to focus on a the moment.”

Oleksandr	Zakharchuk, Co-founder & CTO, Justpoint
Oleksandr Zakharchuk
Co-founder & CTO, Justpoint, Zurich, CH
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“This process allowed us to allign on some issues that, surprizingly, we hadn't discussed yet. Our coach was awesome and he is very knowledgeable.”

Victor Bornstein, Co-founder & CEO, Justpoint
Victor Bornstein
Co-founder & CEO, Justpoint, Boulder, CO
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“I felt that a concrete and efficient structure was provided that helped organize what can easily devolve into chaos without a moderator and without the tools. Additionally, providing insight and guidance on best practices at every step kept the compass pointing north.”

Gregory	Zarrillo, Sr. Director of Operations, Justpoint
Gregory Zarrillo
Sr. Director of Operations, Justpoint, Philadelphia, PA

Financial Tech Company

“Good lead on tasks, creative atmosphere, outside view to the team's pain points.”

Commecial Officer, Financial Tech Company
Commecial Officer, Financial Tech Company, Glendale, AZ
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“Great shepherds in guiding a company in the right direction. Teaching you not what to do, but how to think about growth.”

Anish Dhanjee, Marketing Associate, Avana
Anish Dhanjee
Marketing Associate, Avana, Bahrain
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“At the end of the day, it's the people that work in/on the business that are going to fix things. We can't rely on outsiders to fix our problems however, the Midstage Institute's program was key in helping us identify the root issues and creating alignment on how to address those issues.”

Shivan Perera, SVP - Participations and Debt, Avana
Shivan Perera
SVP - Participations and Debt, Avana, Phoenix, AZ
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“Because small changes require introspection and the team is realizing what to do.”

Sundip Patel, CEO & Co-Founder, Avana
Sundip Patel
CEO & Co-Founder, Avana, Peopria, AZ
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“A safe place to discuss openly issues facing the company with a focus towards finding solutions and creating greater collaboration.”

Sanat Patel, Chief Lending Officer, Avana
Sanat Patel
Chief Lending Officer, Avana, Glendale, AZ
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“We need to make changes, and embrace the change or acknowledge that change is needed; not just repeat what we have been doing and expect a different result.”

Michael Tansley, Chief Financial Officer, Avana
Michael Tansley
Chief Financial Officer, Avana, Southport, CT
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“The workshop is targeted towards producing results and it gets the job done. The exercises are delivered in casual, relaxed atmosphere and involve everyone in the decision making process.”

Norm Cotrona, eCommerce Shopping Feed Integration Specialist, Sales & Orders
Norm Cotrona
eCommerce Shopping Feed Integration Specialist, Sales & Orders, Shelton, CT
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“Having our coaches manage and control the meeting allowed us to stay on track! The coaches questioned our thoughts to make us think in a way I believe alot of us aren't use to.”

Matt Vecchione, VP of Sales & Partnerships, Sales & Orders
Matt Vecchione
VP of Sales & Partnerships, Sales & Orders, New York, NY
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“I would tell them that this is the first step in transforming a company that has peaked or is in a rut or a malaise into a company with direction.”

James Hughes, CEO, Sales & Orders
James Hughes
CEO, Sales & Orders, New York, NY
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“Our coaches have been around the block and obviously know what it takes to drive RESULTS. Your experience with other companies will allow anyone to learn from both successes and failures and how to address both. The drilling of structure - strategizing and planning is beneficial beyond business walls.”

Arthur Dang, VP of Culture & People, Sales & Orders
Arthur Dang
VP of Culture & People, Sales & Orders, New York, NY
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“This is a true master class in what it takes to turn good leadership into great leadership. It is clear that our coaches care very much about who they coach and show buy in from the very beginning and throughout.”

Anthony Capetola, Executive VP, Sales & Orders
Anthony Capetola
Executive VP, Sales & Orders, East Northport, NY
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“Very helpful to have a break from the day to day to refocus and have moderaters to keep us on track for tough decisions.”

Angie Moe, Head of Data & Customer Enablement, SoundCommerce
Angie Moe
Head of Data & Customer Enablement, SoundCommerce, Seattle, WA
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“I agreed with almost everything you presented :). 3rd party validation, without bias, is always great for a company.”

Steve Davis, Chief Revenue Officer, SoundCommerce
Steve Davis
Chief Revenue Officer, SoundCommerce, Boston, MA
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“Is all 10s really useful feedback? Helpful to have an external driver of process and outcomes - with the context of referenceable examples (other midstage companies).”

Eric Best, Co-Founder & CEO, SoundCommerce
Eric Best
Co-Founder & CEO, SoundCommerce, Seattle, WA
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“Helpful forcing function to drive us toward hard conversations and clear direction. There is still some ambiguity that we need to solve and we probably didn't get as button down on certain topics. We only had so much time.”

Dan Estanqueiro, SVP, Finance, SoundCommerce
Dan Estanqueiro
SVP, Finance, SoundCommerce, Raleigh, NC
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“Super valuable to have an independent advisor/moderator with relevant domain experience to drive to decisions and consensus.”

Jared Stiff, Co-Founder & CTO, SoundCommerce
Jared Stiff
Co-Founder & CTO, SoundCommerce, Seattle, WA

Data Platform Tech Startup

“3rd party facilitation is invaluable because it forces our team to take a dispassionate approach to identifying our problems and aligning on priorities.”

Head of Product, Data Platform Tech Startup
Head of Product, Data Platform Tech Startup, Las Vegas, NV

Data Analytics Tech Startup

“Good forcing function to discuss weighty topics”

Head of Finance, Data Analytics Tech Startup
Head of Finance, Data Analytics Tech Startup, San Francisco, CA

Data Analytics Tech Startup

“Expert facilitation with a neutral (yet tactically opinionated) perspective.”

Data Analytics Tech Startup
Data Analytics Tech Startup, San Francisco, CA
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“The Midstage team brings strong operating cadence to a process that can be very tedious. It's incredibly valuable to let the executives focus on the business, and the challenges, needs, and vision for the future, and not the process of planning out and aligning on OKRs.”

Lizz Harrell, Customer Success, Mode
Lizz Harrell
Customer Success, Mode, Berkeley, CA

Data Analytics Tech Startup

“I think the facilitation was effective and allowed all of us to participate. The continuity the coaches brought from the last meeting was very valuable too.”

Data Analytics Tech Startup
Data Analytics Tech Startup, San Francisco, CA
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“I like the balance of moderation levels, giving structure where we need it, and letting the conversation run when warranted.”

Dan Quine, SVP of Product & Engineering, Mode
Dan Quine
SVP of Product & Engineering, Mode, San Francisco, CA

Data Analytics Tech Startup

“A structured way to have discussions and to focus on things that will matter most for strategy and decision making.”

Head of Operations, Data Analytics Tech Startup
Head of Operations, Data Analytics Tech Startup, San Francisco, CA
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“If you think your team is communicating well in your normal meetings then you're wrong. Our coaches can actually help your team tease out the important bits without a lot of businessy "fluff".”

Josh Ferguson, Co-Founder, Mode
Josh Ferguson
Co-Founder, Mode, San Francisco, CA
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“The format and structure for the strategy analysis sessions seemed just right - there was enough time to discuss key questions or issues because of the pre-reads and time allocated.”

Wendy Chin, Operations, Mode
Wendy Chin
Operations, Mode, San Francisco, CA
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“Good facilitation of business relevant and constructive conversation.”

Philip Bakhramov, Sr. Director, Sales & Marketing, NZXT
Philip Bakhramov
Sr. Director, Sales & Marketing, NZXT, Munich, DE
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“Excellent knowledge, good articulation and depth on subject, good facilitation, real world examples”

Felix Guerra, VP, Hardware Engineering, NZXT
Felix Guerra
VP, Hardware Engineering, NZXT, Yucca Valley, CA
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“Good business acumen. Solid reference points from other companies. Fun to work with. Ensure we make progress with tangible results.”

Scott Jameson, Chief Operating Officer, NZXT
Scott Jameson
Chief Operating Officer, NZXT, Los Angeles, CA
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“The examples of other companies and key learnings is really useful and insightful”

Sam Halverson, SVP, People & Culture, NZXT
Sam Halverson
SVP, People & Culture, NZXT, Boston, MA
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“We often dive into complex topics which our coaches were able to help the team navigate leading to productive conversations.”

Shaun Collins, VP, Software Product & Engineering, NZXT
Shaun Collins
VP, Software Product & Engineering, NZXT, Orlando, FL
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“Our coaches' facilitation skills are excellent, they have provides us with a framework to solve our problems.”

Rob Brinkman, Board of Directors Advisor, NZXT
Rob Brinkman
Board of Directors Advisor, NZXT, Los Angeles
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“Bespoke helps facilitate necessary conversations and provides direction on our business goals. It feels as if we are more and more aligned as a team after every workshop.”

Lauren Kim, NZXT
Lauren Kim
NZXT, Los Angeles
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“Bespoke to the challenges of the org. Keeps us focused and productive. Stylistically may only work for specific culture/size of an organization”

Long Chu, Head of Finance & Strategic Planning, NZXT
Long Chu
Head of Finance & Strategic Planning, NZXT, San Francisco, CA
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“Tailored agenda and facilitations specific to business needs and priorities”

Katherine Frederick, Executive Assistant, NZXT
Katherine Frederick
Executive Assistant, NZXT, Los Angeles
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“Growing from a small to medium sized company is extremely challenging and Midstage helps companies identify key challenges, works with the executives to key in on a few items to propel the growth. They don't try to address too many items which can overwhelm an organization, rather try to focus the team on what matters for them, and then move towards it.”

An Bui, Vice President, Supply Operations, NZXT
An Bui
Vice President, Supply Operations, NZXT, Saratoga, CA
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“During the planning session, our coaches were able to herd the cats of a management team and get everyone to focus on the tasks at hand and add value in the process. The coaches were adept at reacting to the situation at hand to capitalize on the aha moment rather than follow the pre-determined agenda.”

Al Bellon, Global Controller, NZXT
Al Bellon
Global Controller, NZXT, Houston, TX

GoodTime

“Helps the team stay high level & focused”

Ahryun Moon, CEO, GoodTime
Ahryun Moon
CEO, GoodTime, San Francisco, CA

GoodTime

“Well run sessions and able to keep participants engaged.”

Don Darrah, Head of Partnership, GoodTime
Don Darrah
Head of Partnership, GoodTime, San Francisco, CA

GoodTime

“Structured but Flexible. Best I've experienced in explaining one page planning; getting participation; moving team forward”

Lauren Costella, VP of Customer Success, GoodTime
Lauren Costella
VP of Customer Success, GoodTime, San Francisco, CA

Interview Scheduling Tech Company

“Very engaging in helping with providing a framework for growth”

Head of Sales, Interview Scheduling Tech Company
Head of Sales, Interview Scheduling Tech Company, San Francisco, CA

GoodTime

“Very helpful and informative (even on day 1)”

Farham Ahmed, Head of Finance, GoodTime
Farham Ahmed
Head of Finance, GoodTime, San Francisco, CA

Interview Scheduling Tech Company

“Good way to kick start quarterly planning for an executive group”

Head of Product, Interview Scheduling Tech Company
Head of Product, Interview Scheduling Tech Company, San Francisco, CA

Redox Engine

“Our Coach has gotten us into a consistent cadence of focusing on the highest impact issues in our business. This is so valuable to our growth and our confidence in each other.”

Kate Criniti, Chief Legal Officer, Redox Engine
Kate Criniti
Chief Legal Officer, Redox Engine, Austin, TX

Redox

“We're making good progress making decisions about our rocks.”

Devin Soelberg, Chief Customer Officer, Redox
Devin Soelberg
Chief Customer Officer, Redox, Austin, TX

Redox Engine

“Our coach keeps us focused and on track.”

Elif Eracar, Chief Customer Officer, Redox Engine
Elif Eracar
Chief Customer Officer, Redox Engine, Austin, TX

Redox Engine

“Our coach helps us identify and focus on key problems.”

Ben Waugh, VP Security, Redox Engine
Ben Waugh
VP Security, Redox Engine, Austin, TX

Redox Engine

“The initial effectiveness as a group is quickly observed.”

Luke Bonney, co-founder and CEO, Redox Engine
Luke Bonney
co-founder and CEO, Redox Engine, Austin, TX

Avana

“The information and knowledge they provide will make you think of the organization differently and will teach your team to prioritze goals and align everyone around them.”

Yazeed Ettaib, Product Manager, Avana
Yazeed Ettaib
Product Manager, Avana, Greater Toronto Area

Avana

“If you want to go further go as a team and to do that you really need to get everyone aligned. Thank you.”

Sundip Patel, CEO & Co-Founder, Avana
Sundip Patel
CEO & Co-Founder, Avana, Peoria, AZ

Avana

“Great process for strategic alignment”

Steve Ellsworth, Servicing/Dissolution, Avana
Steve Ellsworth
Servicing/Dissolution, Avana, Peoria, AZ

Avana

“The overall process solicited feedback in neutral manner and provided clarity in identifying the "rocks".”

Shivan Perera, SVP - Participations and Debt, Avana
Shivan Perera
SVP - Participations and Debt, Avana, Peoria, AZ

Avana

“Facilitated an open discussion and helped streamline our thoughts”

Payal Bhatia, SVP - Real Estate Credit, Avana
Payal Bhatia
SVP - Real Estate Credit, Avana, Peoria, AZ

Avana

“having an outside, knowledgeable facilitator helps the process move forward in a given framework more quickly and successfully”

Michael Tansley, Chief Financial Officer, Avana
Michael Tansley
Chief Financial Officer, Avana, Peoria, AZ

Avana

“Good information on getting us all on "one page". Had hoped to have more specifics as to how we would accomplish what we need to accomplish, but maybe that comes as we continue in this effort and this is simply providing the basis.”

Matt Hunt, Chief Credit Officer, Avana
Matt Hunt
Chief Credit Officer, Avana, Peoria, AZ

Avana

“It was great to have a third party who could facilitate this kind of discussion. It would have been more helpful though to see more examples of how our goals could be accomplished, based on other companies' experiences.”

Mae Julian, VP-Financial Controller, Avana
Mae Julian
VP-Financial Controller, Avana, Peoria, AZ

Avana

“MidStage provided a safe environment to hold candid conversations on what is important to the company. This allowed to dispel any misconceptions and ultimately align on corporate objectives.”

Kyung Kim, Executive Vice President, Avana
Kyung Kim
Executive Vice President, Avana, Peoria, AZ

Financial Tech Company

“Was looking to have more of the how's outlined at the department level so we could show the impact the teams have on the overall success”

Head of Operations, Financial Tech Company
Head of Operations, Financial Tech Company, Peoria, AZ

Financial Tech Company

“They helped us all see the CEO's vision for the company and helped point us all in that same direction with a solid execution plan.”

Head of Product, Financial Tech Company
Head of Product, Financial Tech Company, Peoria, AZ

Avana

“Open and frank dialgoue and facilltator ensured we say focused. Metronome worksheet shows a one page solution on how we scale and is simple to track. Recommend that you also focus on how communication can be improved within the company as that is key ingredient for our success.”

Sanat Patel, Chief Lending Officer, Avana
Sanat Patel
Chief Lending Officer, Avana, Peoria, AZ

Avana

“As a team we have discussed about what is important for us. We should have also discussed about current challenges to create a path to achieve the goals.”

Prasad Savarapu, Chief Operating Officer, Avana
Prasad Savarapu
Chief Operating Officer, Avana, Hyderabad, Telangana, IMD

SoundCommerce

“Lessons learned along with applicable take aways will help make an immediate impact on how we operate”

Shannon Prillaman, VP of HR, SoundCommerce
Shannon Prillaman
VP of HR, SoundCommerce, Woodinville, WA

SoundCommerce

“The frameworks and facilitation make it a lot easier to think and talk about the challenges and opportunities that are ahead of us.”

Diena Lee Mann, VP of Product, SoundCommerce
Diena Lee Mann
VP of Product, SoundCommerce, Woodinville, WA

InRule

“It requires us to make decisions in real-time on items that are sometimes nebulous leading up to the workshop.”

Rik Chomko, CEO, InRule
Rik Chomko
CEO, InRule, Chicago, IL

InRule

“Our coach excels as reading the room in order to keep the meeting momentum going and draw people out of their shells to share concerns and frustrations - as well as keep the focus”

Wagner, Renee, VP, Global Marketing, InRule
Wagner, Renee
VP, Global Marketing, InRule, Chicago, IL

Barium

“Good structure and even if it was a long workshop they manage to get up the energy all the way onto the end.”

Mattias Arnelund, Managing Director, Barium
Mattias Arnelund
Managing Director, Barium, Sweden

InRule

“excellent facilitation with insightful and subtle course correction when needed”

Mark Lonsway, VP - Client Services, InRule
Mark Lonsway
VP - Client Services, InRule, Chicago, IL

InRule

“I have recommended and told them that our coaches gets a team to think together and make real plans with accountability”

Loren Goodman, CTO, InRule
Loren Goodman
CTO, InRule, Chicago, IL

Barium

“Great facilitation, planning and mix of joint sessions and breakouts.”

Jennie Hägglund, CPO, Barium
Jennie Hägglund
CPO, Barium, Sweden

Barium

“Fun, creative and to the point”

Dana Markovic, COO, Barium
Dana Markovic
COO, Barium, Sweden

InRule

“Our coach pushes us out of our comfort zone and encourages creativity”

Dan Reynolds, Vice President - Product, InRule
Dan Reynolds
Vice President - Product, InRule, Chicago, IL

InRule

“Expert facilitation and insight into how to move the group.”

Chis Berg, Director of Digital Acceleration, InRule
Chis Berg
Director of Digital Acceleration, InRule, Chicago, IL

InRule

“Methodical and consistent framework that guides the team through the entire value chain of a software company.”

Alan Young, Chief Product Officer, InRule
Alan Young
Chief Product Officer, InRule, New York, NY

NZXT

“Good Structure, Well-prepared - allowed us to focus on strategy. Good push by our coaches to stay within structure and to help clarify goals and momentum”

Shawn Borsky, Vice President, Design, NZXT
Shawn Borsky
Vice President, Design, NZXT, Santa Monica, CA

NZXT

“If you are looking for some structure and a way to move along the definition of your plan, our coaches are your guys”

Scott Jameson, Chief Operating Officer, NZXT
Scott Jameson
Chief Operating Officer, NZXT, Santa Monica, CA

NZXT

“well designed and planned. Clear on process and what we were doing at each point. good interaction facilitated amongst virtual and live participants”

Sam Halverson, SVP, People and Culture, NZXT
Sam Halverson
SVP, People and Culture, NZXT, Santa Monica, CA

NZXT

“Structured, well planned”

Rob Brinkman, Chief Commercial Officer, NZXT
Rob Brinkman
Chief Commercial Officer, NZXT, Santa Monica, CA

NZXT

“Systematic, insightful, thought provoking, collaborative.”

Philip Bakhramov, Sr. Director, Sales & Marketing - EMEA, NZXT
Philip Bakhramov
Sr. Director, Sales & Marketing - EMEA, NZXT, Santa Monica, CA

NZXT

“High structure, tangible next steps”

Long Chu, Sr. Director, Finance & Strategic Planning, NZXT
Long Chu
Sr. Director, Finance & Strategic Planning, NZXT, Santa Monica, CA

NZXT

“Very well organized and effective in team building. Great way for all teams to get aligned and get clear focus on next steps for company strategy/vision.”

Lauren Kim, Director, Customer Service, NZXT
Lauren Kim
Director, Customer Service, NZXT, Santa Monica, CA

NZXT

“Required if you need structure and have clear vision, direction.”

Johnny Hou, Founder, CEO, NZXT
Johnny Hou
Founder, CEO, NZXT, Santa Monica, CA

NZXT

“Very structured, not gimicky, fostered great and REAL results”

Jess English, VP Marketing, NZXT
Jess English
VP Marketing, NZXT, Santa Monica, CA

NZXT

“Structured , systematic, direction”

Guillermo Andres, Product Development, NZXT
Guillermo Andres
Product Development, NZXT, Santa Monica, CA

NZXT

“Reasonable systematic approach”

Felix Guerra, VP Hardware Engineering, NZXT
Felix Guerra
VP Hardware Engineering, NZXT, Santa Monica, CA

NZXT

“Well structured and systematic approach. Relevant to companies in this critical stage of their growth.”

Al Bellon, Global Controller, NZXT
Al Bellon
Global Controller, NZXT, Santa Monica, CA

VEDA Data Solutions

“Our coaches have a very clear and measured approach to help leaders think objectively about where their compnay is, and where they want it to be. They were able to walk the team through each of the steps and show how they connected. The outcome was a clear consensus for the team on what the key issues are that need focus in the coming months.”

Mark Wochos, Chief Information Security Officer, VEDA Data Solutions
Mark Wochos
Chief Information Security Officer, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“If you are looking for a trusted partner/coach to help you scale to the next level, Our coaches bring a unique and valuable approach to pulling out the critical areas of focus, foster a workship that drives opennesn and collaboration while reamining mindful of the end goal in sight. Having coaches with their level of experience that have been through this with other scaling organizations is highly valuable in this stage of the game.”

Jill LeNoble, Head of Customer Success, VEDA Data Solutions
Jill LeNoble
Head of Customer Success, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“Scaling is hard. Aligning your team around the same path forward is critical, and you can't do that without open conversation. Having skilled hands like like our coaches facilitating that discussion is incredibly valuable. They've been through this with many other companies, so they bring a lot of experience and guidance to the table.”

Dylan Gaffney, Head of Product & Engineering, VEDA Data Solutions
Dylan Gaffney
Head of Product & Engineering, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“Having skilled facilitators to plan the session and guide us through the process is key to ensuring the right topics are covered to create a successful path forward.”

DeeAnn Avina, Director of Personnel, VEDA Data Solutions
DeeAnn Avina
Director of Personnel, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“Having guidance in defining growth is as much needed as a coach for a team; there are goals that need to be accomplished, considered, and directed at different cadences that only be done when a team works towards those directives. The coaches are great at providing a layout to guide these discussions.”

Charee Peters, Data Scientist, VEDA Data Solutions
Charee Peters
Data Scientist, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“Unifying ideas is a bit challenging, this workshop will help you do that and set your horizon on the goals you actually want to reach”

Carlos Vera Ciro, Enterprise Architect, VEDA Data Solutions
Carlos Vera Ciro
Enterprise Architect, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“Our coaches guided us through planning and prioritization without judgement and helped us come to strategic decisions efficiently. Those decisions gave us actionable and measurable goals.”

Meghan Gaffney, CEO, VEDA Data Solutions
Meghan Gaffney
CEO, VEDA Data Solutions, Madison, WI

VEDA Data Solutions

“You need to do some kind of workshop like this to get ready to scale. Do it yourself if you want, but probably a lot more successful with the experience of our coaches.”

Joel Martin, COO, VEDA Data Solutions
Joel Martin
COO, VEDA Data Solutions, Madison, WI

Redox

“Our coach helps facilitate hard conversations. He helps coach for areas of growth and focus.”

Jeremy Lambertsen, Finance Director, Redox
Jeremy Lambertsen
Finance Director, Redox, Madison, WI

Software Company

“Engaging; thought-provoking questions; challenges/pushes us - in a good way.”

Head of Business Development, Software Company
Head of Business Development, Software Company, Chicago, IL

Asset Management Tech Company

“Excellent facilitation, keeping things on track, focused discussions.”

Head of Parternships & Customer Success, Asset Management Tech Company
Head of Parternships & Customer Success, Asset Management Tech Company, Mougins, France

InRule

“Our coach has a very effective style of facilitation and introspection injecting provocative points into the contexts that leade to valuable extensions to the discussion.”

Alan Young, Chief Product Officer, InRule
Alan Young
Chief Product Officer, InRule, Chicago, IL

Locatee

“Structured and guided approach of scaling a startup with a lot of experience & small valuable tips.”

Florian Beck, Head of Operations, Locatee
Florian Beck
Head of Operations, Locatee, Zurich, Switzerland

Redox

“Structure! We stay on task, focus on what's important, and actually leave with work complete.”

Niko Skievaski, Co-founder, Redox
Niko Skievaski
Co-founder, Redox, Boulder, CO

Redox

“Our coach has gotten us into a consistent cadence of focusing on the highest impact issues in our business. This is so valuable to our growth and our confidence in each other.”

Kate Critini, Chief Legal Officer, Redox
Kate Critini
Chief Legal Officer, Redox, Boston, MA

Redox

“Our coach pushes us to continually improve. He gives tools and coaching to level up at every interaction.”

Jeremy Lambertsen, Finance Director, Redox
Jeremy Lambertsen
Finance Director, Redox, Madison, WI

Redox

“Our coach helped our team adopt priorities to level up quarter after quarter..”

Andy Kitson, VP Talent, Redox
Andy Kitson
VP Talent, Redox, Madison, WI

Redox

“Our coach constantly pushes us to look further into the future, shift focus away from distractions and make big decisions we stick to.”

Clark Downum, VP Engineering, Redox
Clark Downum
VP Engineering, Redox, Seattle, WA

Locatee

“You finally learn how to structure decision making. It may not be comfortable, but it is worth it.”

Georg Nebehay, Head of Development, Locatee
Georg Nebehay
Head of Development, Locatee, Zurich, Switzerland

Albert

“Our coach has a talent for distilling complex organizational subject matter into easy-to-digest nuggets that can be used as actionable steps.”

Jeff Apfel, General Counsel, Albert
Jeff Apfel
General Counsel, Albert, Los Angeles, CA

“I enjoyed how involved the audience was, and how engaged and encouraging he was for us to participate. Also, it brings to light how difficult it is to scale up a company.”

Mcauley Banning, Student
Mcauley Banning
Student, New York City

Roady

“This [scaleup] stage is critical to long term success and it was very valuable to hear the insights from someone who has actually been an active member of a scale up.”

Rebecca Klor, Co-founder, Roady
Rebecca Klor
Co-founder, Roady, Chicago, IL

1871

“I've done an audit of over 500+ workshops from the past few years and narrowed down to my favorite 48. Your workshop, at least from the deck and the feedback scores, is one of my favorites. I do a talk like this all the time and yours blows mine out of the water.”

Rachael Feuerborn, Entrepreneur-in-Residence, 1871
Rachael Feuerborn
Entrepreneur-in-Residence, 1871, Chicago, IL

Scandit

“Structured, not overloaded. Tells you exactly what a founder needs to be aware of when scaling. My takeaway was the need to shift gears along the stages proactively.”

Niklaus Brühlmann, Director Business Operations, Scandit
Niklaus Brühlmann
Director Business Operations, Scandit, Zurich, Switzerland

Said Digital

“It's given me lots to think about and plenty of handy models to use as I scale up my company.”

Ardie Worsley, Managing Director, Said Digital
Ardie Worsley
Managing Director, Said Digital, London, UK

MedTech Company

“The impact of a facilitator with significant industry experience to coach and guide is invaluable to accelerating team growth and achieving desired outcomes.”

Head of Product, MedTech Company
Head of Product, MedTech Company, Los Angeles, CA

Communications Tech Company

“Our coach makes it easy for us to bring up and discuss sensitive issues and improve our functions as a team.”

Head of Hospitality, Communications Tech Company
Head of Hospitality, Communications Tech Company, Toronto, ON
[Logo]

“Our coach is engaging & thoughtful about helping you build the muscles to identify and address your most pressing challenges.”

Clark Downum, VP of Engineering, Redox Engine
Clark Downum
VP of Engineering, Redox Engine, Seattle, WA

VGW

“Talking about elephants in the room is so important - getting them out the way so we can build trust.”

Melanie Sinton, Chief Customer Officer, VGW
Melanie Sinton
Chief Customer Officer, VGW, Perth, WA, AUS

InRule

“Without our coach, I do not think we would be in the position we are in to execute; he really aligned our thinking towards shared outcomes and fostered our trust ecosystem. Thank you so much for what you did here!”

Loren Goodman, CTO, InRule
Loren Goodman
CTO, InRule, Chicago, IL

About Midstage Institute

We focus our practice on midstage startup companies that need to remain agile, and where what used to work for the smaller startup just isn’t as effective anymore.

 

We ensure founders and leadership teams win, with our over 40 years experience in venture-backed tech startups. We are Silicon Valley veterans with the scars and wins to prove it. We don’t use an inflexible off-the shelf methodology, we adapt best practices to you, your market, your company, and your leadership team.

 

We always:

  • Focus on right sized best practices to get to the next level
  • Focus on the 20% of effort that will yield you 80% of the benefits
  • Teach Perfection is the enemy, better is your partner and ally
  • Align with your business needs so you can thrive