$Company Marketing Function
Awareness and interest at scale
At $Company, the marketing team ensures that prospective customers are aware of and interested in our products.
Ensuring “warmer” sales
This is so that our Sales function can spend their time with customers who are already warm for our product.
The marketing function uses a few key levers to fulfill that mission:
- Lead generation (digital, events)
- Content marketing (books, blogs, videos)
- Branding (positioning, corporate identity, public relations)
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