The person we have in mind–all the time
Our ideal customer is a living and breathing person that we have in mind all the time when making decisions about $Company.
Our ideal customer: NAME at ACCOUNT
At $Company we typically refer to NAME as our ideal customer. NAME is the FUNCTION at ACCOUNT.
We originally selected NAME as our key customer because S/HE exhibited the characteristics we prize most in our customers:
- Gets our vision and buys into it
- Acts as our internal champion inside ACCOUNT
- Refers us to others both inside and outside ACCOUNT
- Feels our invoices are fair and pays on time
- Provides improvement feedback to us and appreciates it when we deliver.
This page is regularly updated. Please check the Midstage Manual for new content for this page.