The person we have in mind–all the time

Our ideal customer is a living and breathing person that we have in mind all the time when making decisions about $Company.

Our ideal customer: NAME at ACCOUNT

At $Company we typically refer to NAME as our ideal customer. NAME is the FUNCTION at ACCOUNT.

We originally selected NAME as our key customer because S/HE exhibited the characteristics we prize most in our customers:

  1. Gets our vision and buys into it
  2. Acts as our internal champion inside ACCOUNT
  3. Refers us to others both inside and outside ACCOUNT
  4. Feels our invoices are fair and pays on time
  5. Provides improvement feedback to us and appreciates it when we deliver.

New content

This page is regularly updated. Please check the Midstage Manual for new content for this page.