This section explains 3-year directions and decisions that will help us get closer to our long-term vision, such as:

  1. 3-year Mission: what is the “next mountain to climb” for $COMPANY on the way to our BHAG?
  2. Ideal Customer: which persona is the ideal buyer/user for $COMPANY’s products?
  3. Value Proposition: what are the key benefit(s) we are differentiating with from competitors?
  4. Sandbox Expansion: in what segments and geographies do we offer what products by when?
  5. 3-year strategic thrusts/OKRs: what company-wide strategic thrusts are we looking to achieve within three years?
  6. 3-year KPI targets: what key metrics will drive our success and what targets have we set for them?