What is the “banner” to unite all your “troops” behind?
Business is not difficult but it is complex. We have and need annual goals, quarterly goals, values, a purpose, a roadmap, … and many more decisions that all help to guide and align different people and parts of the organization in the right direction.
How do we “wrap” all of that into an attractive and inspiring package, like a “banner” that we can rally the troops behind? How do we get people to feel good (with their right brain) before even having to digest all the data with their left brain?
That is what a Quarterly Theme is meant to do.
Slogan and imagery evoking a better reality
A theme is our most important goals, or the red thread between our goals, summarized in a simple slogan with associated imagery. Some example themes:
- Double down on sales
- No customer left behind
- Proud of our Quality
- European invasion
Movie titles, song titles, sayings etc can all make great themes, especially if they also provide associated mental images that people will remember. Cheeky or cheesy is fine, the more fun the better.
Inspiration: political campaigns
Political campaigns provide great examples of themes, weak or strong (whether you like them or not):
- Better dead than red
- Brotherhood and unity
- Freedom to the people
- Empower your Future
…and many more on https://en.wikipedia.org/wiki/List_of_political_slogans
Like a good theme, these slogans serve to unite disparate bodies of supporters, each with very specific individual interests, behind a common banner that ultimately gets their vote.
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