What: List of Announceable Features Planning to be Released
The Quarterly Release Bucket at $Company is a list of [[announceable features]] that we are planning to release in a given quarter.
We use the term “bucket” to clarify that a Quarterly Release can and should contain several unrelated features and improvements. We also want the term “bucket” to imply that features can be thrown in and taken out before the “bucket is passed”. But what is not acceptable is that there is no bucket to be released, or that it is almost empty.
Why: Connection between Product/Engineering and Marketing/Sales
The Midstage Institute came up with the term “Quarterly Release Bucket” to help tech scaleups build a constructive interface between product/engineering on the one hand, and marketing/sales on the other hand.
Without Quarterly Release Buckets
- People worry about individual features.
- Product/Engineering, facing high uncertainty, doesn’t want to commit to launch dates for every feature.
- Marketing/Sales need to start promising features to excite customers and drive further sales.
- This causes constant conflict and frustration, leading to a culture of incessant meetings and coordination rather than getting work done.
With Quarterly Release Buckets
- People know and accept the key promise of significant new added value every quarter
- Product/Engineering can focus their efforts on features pre-approved by Marketing/Sales but have the flexibility to drop 20-30% of the features that don’t get ready in time
- Marketing/Sales can start drafting collateral early and can create excitement about the new release without needing to commit to its exact contents
- This causes much better alignment and lets Product/Engineering and Marketing/Sales each do their job without constant coordination and incessant meetings.
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