Core Value 1: Hungry

We like to work with people who are hungry to make an impact. more about value #1

Core Value 2: Humble

We like to work with people who appreciate everybody’s contributions, not just their own. more about value #2

Core Value 3: Happy

We like to work with people who are positive about life and inspire us all with their energy. more about value #3

Core Value 4: Efficient

We like to get the job done with the minimum amount of resources and effort needed to get to a reasonable result fast. We try to hold back from achieving perfection especially when it would cost significantly more time or effort to achieve. more about value #4

Why do we need Core Values?

Core values help everyone at a company take the right decisions when we don’t have prescribed steps of operating (yet).

They are meant as a general guideline for any situation you could encounter, and allow you to make the right decision by yourself.

Core values are especially important at a midstage startup like $Company because:

  1. The majority of our people has joined the company less than 2-3 years ago, so many people need guidance from a few.
  2. We are still figuring out and optimizing much of our work, which means it is not fully documented and prescribed yet.

What should you do with Core Values?

  1. Whenever you prepare or make a decision, try to take guidance from the core values.
  2. Whenever you see evaluate someone else’s decision at the company, try to evaluate them not against what you think is right or wrong, but on whether they “live the core values”
  3. When you are not sure a proposed decision is in line with our core values, ask the Directly Responsible Individual if they can explain better how they are aligned. This is especially important coming from newer employees, as they have a fresh view on inconsistencies that may have slipped in overtime.

About Midstage Institute

We focus our practice on midstage startup companies that need to remain agile, and where what used to work for the smaller startup just isn’t as effective anymore.


We ensure founders and leadership teams win, with our over 40 years experience in venture-backed tech startups. We are Silicon Valley veterans with the scars and wins to prove it. We don’t use an inflexible off-the shelf methodology, we adapt best practices to you, your market, your company, and your leadership team.


We always:

  • Focus on right sized best practices to get to the next level
  • Focus on the 20% of effort that will yield you 80% of the benefits
  • Teach Perfection is the enemy, better is your partner and ally
  • Align with your business needs so you can thrive