At $COMPANY we use the Objectives and Key Results framework both on an annual and on a quarterly level.

What are annual OKRs

Annual OKRs are goals we set that are complex enough to encompass multiple sub-goals, and that will typically take more than a quarter to complete.

For example:

  • launching a new feature could be a quarterly OKR
  • launching a new product could be an annual OKR, especially when subdivided into quarterly milestones such as:

    1. Product research (which could be a quarterly OKR in that year)
    2. Product and engineering design
    3. Development and testing
    4. Marketing launch

Comparison to traditional project management

We can often compare Annual OKRs to “Programs” in the terminology of traditional project management.

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About Midstage Institute

We focus our practice on midstage startup companies that need to remain agile, and where what used to work for the smaller startup just isn’t as effective anymore.


We ensure founders and leadership teams win, with our over 40 years experience in venture-backed tech startups. We are Silicon Valley veterans with the scars and wins to prove it. We don’t use an inflexible off-the shelf methodology, we adapt best practices to you, your market, your company, and your leadership team.


We always:

  • Focus on right sized best practices to get to the next level
  • Focus on the 20% of effort that will yield you 80% of the benefits
  • Teach Perfection is the enemy, better is your partner and ally
  • Align with your business needs so you can thrive